AI for Copywriting
- Level(s) of Study: Short course
- Course Fee:
£225
- Start Date(s): 12 November 2026, 15 April 2027
- Duration: 10 am - 4 pm, one day
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
This course will equip you with practical AI copywriting skills to enhance your natural writing style and creative skills, allowing you to craft compelling content that drives results.
Learn how to harness the leading generative tools including ChatGPT, Claude, and other large language models to create compelling copy faster, without sacrificing quality or authenticity.
Through hands-on exercises, you’ll master prompt engineering, maintain brand consistency, and develop the strategic judgment to know when AI enhances your work, and recognise when human creativity is essential.
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Learn in a collaborative environment through shared insights and approaches to AI-assisted copywriting. -
With a limited class size, you'll receive personalised guidance and feedback on your prompts, ensuring you can immediately apply these skills to your own marketing challenges. -
Learn from a professional copywriter who has successfully integrated AI tools into commercial work for different types of clients from startups to global brands. -
On successful completion of the course you will receive a certificate of attendance.
What you’ll study
In today's fast-paced marketing environment, AI tools like ChatGPT and Claude are transforming how professionals create content. But knowing these tools exist isn't enough; you need the ability to use them strategically.
This course addresses the gap between AI awareness and AI proficiency. You'll move beyond generic outputs to create copy that's on-brand, persuasive, and distinctly human.
Whether you're struggling with writer's block, facing tight deadlines, or managing multiple content channels, this course will transform how you approach copywriting.
You'll learn when to let AI accelerate your work and when your own judgment is irreplaceable.
By the end of the course you'll have practical frameworks you can implement immediately, reducing copywriting time by up to 70% while improving quality. This isn't about replacing your creativity; it's about amplifying it.
During this course, you will:
- Master the CLEAR Framework for prompt engineering that consistently generates professional-quality copy.
- Learn techniques to maintain consistent brand voice across AI-generated content.
- Create effective copy for social media, email campaigns, web pages, and promotional materials.
- Develop critical evaluation skills to identify and improve AI-generated copy.
- Navigate ethical considerations including disclosure, copyright, and authenticity.
- Build a practical workflow for integrating AI into your existing content creation process.
Introduction to AI Copywriting:
Understanding the landscape of large language models, comparing human vs AI copywriting strengths, and exploring the current state of AI tools in professional practice.
Mastering Prompt Engineering:
Hands-on practice with the CLEAR Framework for crafting effective prompts across different content formats including social media, emails, and website copy.
Brand Voice Consistency:
Techniques for maintaining authentic brand personality in AI-generated content, with practical exercises analysing and replicating distinct brand voices.
Ethics and Implementation:
Navigating disclosure, copyright, and authenticity issues; building your personal AI copywriting workflow; and developing an action plan for immediate implementation.
How you’re taught
This highly course balances expert instruction with hands-on practice. You'll spend approximately 70% of the day actively working with AI tools, creating real copy for realistic briefs. Through a mix of solo exercises, paired activities, and small group discussions, you'll learn by doing rather than just watching. The tutor provides individual support throughout, helping you troubleshoot prompts and refine your approach based on your specific industry needs.
This course will be delivered in person on Nottingham Trent University city campus.
Contact hours
You will receive 6 contact hours of quality tuition with an experienced tutor.
Careers and employability
The course is designed to enhance the professional capabilities of anyone who needs to produce high-quality copy efficiently.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate. It’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be studying creative writing in a UNESCO City of Literature, and be based in the School of Social Sciences on the City Campus.
You will find modern teaching spaces and quiet study environments to develop your ideas and writing.
You will receive an email one week before the course starts with joining instructions on where to go for the first day.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Entry requirements
Level: Beginner/Intermediate
Entry requirement: No AI experience is required, although you must have basic computer skills and be familiar with Windows operating systems and file management.
Some professional experience in marketing, communications, or content creation may be helpful but not essential. You should have an interest in improving your copywriting efficiency and effectiveness.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £225.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You will also need to bring with you:
- Your own laptop or tablet
- Create free accounts on ChatGPT and Claude before the course.
- Relevant examples of your brand guidelines or typical copywriting briefs to work on during exercises.
You can read the terms and conditions of booking here.
How to apply
How to apply
You can book your place via the NTU online store:
12 November 2026, Thursday 10 am - 4 pm, one day
15 April 2027, Thursday 10 am - 4 pm, one day
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Tel: +44 (0)115 848 2813
