AI for Product and Service Innovation and Data Analytics
- Level(s) of Study: Short course
- Course Fee:
Available at no cost to eligible individuals (see criteria below).
- Start Date(s): 4 December 2025
- Duration: Thursday 4 December 2025, 6-8.30pm, delivered online via Microsoft Teams.
- Study Mode(s): Part-time
- Entry Requirements: More information
Introduction:
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
This course will be delivered online via Microsoft Teams.
Are you looking to drive innovation in your products and services using AI?
This short course will equip you with the knowledge and skills to harness AI for product and service innovation as well as data analytics.
You will explore the fundamentals of AI technology and its applications in enhancing product development and service delivery, with practical examples that illustrate successful implementation.
Designed for individuals, small businesses, and larger organisations, this course empowers you to leverage AI to optimise your offerings and improve operational efficiency.
Upon completion, you will have a comprehensive understanding of how to apply AI to drive innovation and informed decision-making in your business.
-
You’ll gain a comprehensive understanding of AI and how it is applicable in the business world. -
With a small class size you will be able to ask any highly specific questions you have and receive 1:1 support from an expert trainer. -
Benefit from learning with an experienced tutor with an established history of delivering AI training and projects. -
Connect with like-minded business owners around the common theme of wanting to make the most effective use of AI to enhance capacity and profitability.
What you’ll study
This course offers an exploration of how AI can drive product and service innovation and enhance data analytics.
You’ll begin with an overview of AI’s evolution and discuss tools commonly used for data analytics in product development.
The course will cover techniques for leveraging AI in innovation processes, including customer feedback analysis, product performance metrics, and agile development.
You will also address critical ethical considerations and data privacy issues relevant to AI applications in product and service innovation.
Throughout the course, you will develop a clear understanding of AI’s opportunities and challenges in enhancing innovation, with case studies from various industries highlighting successful implementations.
The course will conclude by examining future trends in AI for product and service innovation and strategies for sustainable integration.
By the end of the course, you will have a solid understanding of AI tools and their applications in product and service innovation.
You will be equipped with the knowledge to implement AI strategies that enhance your offerings and drive business growth.
You’ll also gain insights into ethical considerations surrounding AI, ensuring you apply these technologies responsibly.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
- Overview of AI in Product Development
- Data Analytics Tools for Product Innovation
- Customer Insights for Innovation
- Ethical Considerations and Data Privacy
You will explore how AI can enhance product development processes. We will discuss key concepts and examples of AI applications in innovation.
You will cover various AI tools and techniques used for data analytics in product and service contexts. You’ll learn how to leverage these tools to analyse product performance and customer feedback.
Examine how to gather and analyse customer insights to inform product development. You will learn practical strategies for integrating customer feedback into your innovation processes.
In this session, you will discuss ethical concerns surrounding AI in product innovation. We will explore best practices for ensuring data privacy and responsible use of AI in development.
How you’re taught
This course will be taught online via Microsoft Teams. Details on how to join will be sent out once your place on the course has been confirmed.
Contact hours
Thursday 4 December 2025, 6-8.30pm, delivered online via Microsoft Teams.
Careers and employability
This course is designed to prepare you to effectively integrate AI into your product and service innovation processes.
You will leave with a strong understanding of AI tools and their applications, empowering you to enhance your offerings and improve operational efficiency.
Upon successful completion of the course, you will receive a certificate of attendance.
Entry requirements
Level: Beginner
Entry requirement: No AI or software experience is required, although you must have basic computer skills and be familiar with Windows operating systems and file management.
You must also be familiar with navigating at least one of the following, Chrome, Safari, Firefox, or Windows Edge.
You must be over the age of 18 in order to attend this course.
Fees and funding
This course is available at no cost to eligible participants.
If you live or work outside the eligible postcode area, you can join our fee-paying short courses delivered on the City Campus.
How to apply
Click to here apply
If you have any questions about this course, you can email EnterprisingAshfield@ntu.ac.uk or call us at +44 (0)115 848 2813.
