Summary:
This research project aims to investigate how modern technology impacts traditional cultural practices and influences content creation in Africa, particularly focusing on Nigeria. By examining this relationship, the study seeks to understand how digital tools can be leveraged to preserve and promote Nigerian cultural heritage in the face of modernization.
Country of Project:
The primary focus is on Nigeria, with potential insights applicable to other African countries.
Dates of Project:
September 2023 - September 2024
Methodological Approaches:
The research employs a mixed-methods approach, combining qualitative methods such as interviews and focus groups with quantitative data analysis. Additionally, surveys will be utilized to gather quantitative data, providing a holistic understanding of the research topic.
Media:
Video footage and motion graphics will be utilized to capture the cultural vibrancy and emotions inherent in the research topic, providing a rich and immersive experience for the audience.
Team Members and Collaborators:
Lead Researcher: Kehinde Eunice Busola Osinubi
Collaborators: Nigerian content creators, academic institutions, cultural organizations
Module Leader & Project Supervisor: Kim Western, Nicola Albans, Brian Hurst and Amelia Seren Roberts.