Design and Innovation in Business
Explore the business case for design and creativity in the workplace.
Course information
During this course, you will explore the business case for design and creativity in the workplace. Working in teams, you will examine and address design problems, experimenting with creative approaches and thinking in design, which may be new to you.
Through taught and practice sessions within the design studio, workshops, and seminars, you will enhance your understanding of how to visually communicate ideas collaboratively. Using design methods as tools to improve your observational skills and create suitable outcomes, you will practice identifying problems/opportunities and developing a line of inquiry through the design process.
What you'll study
You will:
- Learn what type of creative person you are.
- Learn how to visualise your own thought process.
- Explore where to find inspiration for ideas and how to translate these into concepts.
- Demonstrate your ability to use basic sketching and modelling techniques to show your thinking.
- Learn how to explore and unpack trends to identify focused themes and discover meaningful insights.
- Improve your project management, leadership skills, & verbal presentation.
After studying on this course, you should be able to:
- Appreciate the value of creativity and innovation in today's business environment.
- Communicate ideas and thinking and be able to apply techniques to do this effectively.
- Demonstrate knowledge of people's behaviour and experiences.
- Share critical evaluation and feedback with each other.
- Use sketching and modelling techniques to develop tangible concepts.
- Manage a project effectively.
Teaching methods: lectures, seminars, demonstrations, workshops, practical drawing exercises and research trips.
Assessment: presentation of your drawings, prototypes, and concept pitches.
This course is ideal for university-level business and marketing students who wish to explore their creativity by combining techniques from the design and marketing professionals. You should have the required English skills.
Your tutors
Kathryn Pashley
Associate Lecturer | School of Architecture Design and the Built Environment
Chris Hanley
Product Design Lecturers | School of Architecture Design and the Built Environment
How to Apply
Complete our online application form to apply for Global Summer School. The application deadline is 1 June 2024.
Once you apply we’ll be in touch with more information on how to pay, your course, accommodation and travelling to Nottingham.