Cookies policy

What are cookies?

Like the majority of websites we receive and store certain types of information whenever you interact with us. This includes the use of "cookies". For clarification, a cookie is a small file of letters and numbers stored (with your consent) on your browser or the hard drive of your computer, smartphone or tablet. Cookies contain information that is transferred to the hard drive of your computer, smartphone or tablet. Cookies also help us recognise your browser, either on our website or on other websites that we work with.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.aboutcookies.org or http://www.allaboutcookies.org.

Why we use cookies

Cookies allow us to identify you (or, more accurately, your computer, smartphone or tablet) when you visit our website. Knowing how often people are visiting each page of our website helps us work out how and where to improve our website.
Different types of cookies do different things. Some help store information between pages to help remember your decisions, such as which course you are interested in. Others help measure how people use our website, or allow us to tailor our messages to you.

We use cookies to:

• enable our system to recognise your browser and to provide features such as easier login and greater security and for storing information about you between visits. This is designed to provide a better website experience by enabling us to remember your preferences from one visit to the next;
• store information that helps the website work properly, such as adding items to your basket in our shop, or remembering your course information when you book to attend an open day;
• help recognise individuals who have been exposed to or interacted with our marketing activities so we can understand and improve our marketing efforts;
• recognise how you arrived at our website. Only NTU staff or our partners can access this information;
• collect aggregated, anonymous information such as the pages viewed or searched for, the length of time spent on the website and how many pages have been visited. This information is then analysed by us to ensure that we develop the website to provide a better service and richer user experience.

None of these cookies record your name, password, phone number or address details in text format or store personal information, except:

• when we match anonymous cookie data to NTU identifiable data sources to help us improve our marketing services. For example when someone browses our website anonymously, we store the cookie data. If that person becomes known to us (e.g. by completing a form) we may merge the cookie-data with the known data; and
• when we use cookies to enable us to record website sessions for the purposes of improving our website.

Examples of information we collect using technology which is not readily apparent include the Internet Protocol (IP) address used to connect your computer to the internet and connection information such as browser type and version, operating system and platform and the full Uniform Resource Locators (URL). Through third-party cookies we may collect aggregated data indicating demographic and behavioural data e.g. Google Analytics Advertising Features. Further information about the use of this data can be found in our privacy statement.

Essential cookies

These cookies are essential for our website to function correctly. Without them, you may not be able to do everything that you want to on our website, such as complete the open day booking form.

Session ID

This is a first-party cookie that NTU sets on our websites to help us distinguish between users.

Google Tag Manager

We use Google Tag Manager to help us load tags and scripts on pages within pages on our websites.

Performance

We collect information about how our users use www.ntu.ac.uk to help understand if our site is meeting your needs and to help us make improvements.

Our reports tell us:

• the pages that are visited on NTU websites
• actions taken e.g. ordering a prospectus
• how users reached our site and where they are located
• what gets clicked on
• who is visiting (anonymous demographic information collected by Google)
• which NTU adverts were clicked on to get to the site

We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

Hotjar analytics

Microsoft Clarity

Google Analytics

The main tool we use to collect performance data is Google Analytics . As well as data about our website, Google includes aggregated demographic data, and information from other Google sources, such as NTU’s advertising account in Google AdWords. The data that Google Analytics collects is anonymous.

Google Analytics Universal

This is the most up to date way that Google collects data.

Google Analytics Classic

This an obsolete way that Google collects data. We still use this on some of our older websites or to make comparisons between Universal and Classic.

SessionCam

We use SessionCam to record visits to our website for the purposes of improving our services.

These recordings may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms.

Information collected by session recordings is available to view within the SessionCam system by a small number of marketing colleagues. Personal data entered into our website is not recorded and appears redacted in recordings.

Functionality

NTU Features

Marketo

We use Marketo to personalise content for our users.

AddThis

We use AddThis to power the social sharing buttons on our website.

CoverItLive

We use CoverItLive to power our live Q&A sessions and to populate ‘social media walls’ within our web pages.

Video

We use Wistia and YouTube to host the videos that you see on our website.

Surveys

We conduct sureys on our website using a survey rool called PollDaddy, or our web analytics tool Hotjar (for Hotjar information see Performance cookies).

Targeting

Google Advertising Services

We use Google AdWords to advertise to our audiences and remarket to previous visitors to our website. These adverts appear in Google search results or the Google Display Network or YouTube.

See https://www.google.com/policies/technologies/ads/ for more info.

To opt-out from Google's Remarketing program, please edit your Google Ad Settings.

Social Media Advertising

We use a number of social media platforms for advertising. These platforms do not publish the exact details of the cookies that they use. You can find links to read further information on each platform that we use.

How to remove cookies

If you do not wish to receive cookies from our website it is possible to reject them by changing your browser settings. The 'help' portion of a toolbar on most browsers will tell you how to protect your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However if you turn cookies off you won't have access to some of the features that make the website more efficient and services may not function properly.

Conditions of use

This cookies policy may be updated and amended from time to time and for this reason you should re-read this cookies policy when you revisit the website. If any material changes are made to this cookies policy, we will notify you by placing a prominent notice on our website.

This cookies policy, its subject matter and its formation (including any non-contractual disputes or claims) is governed by the laws of England and Wales, where NTU was established and is designed to be accessed and is deemed to be made in England. You consent to the exclusive jurisdiction of the English courts in all disputes arising out of or relating to the use of this cookies policy.

The website is operated by Nottingham Trent University, a higher education corporation, granted by Parliamentary Order under s124A(3) and (4) of the Education Reform Act 1988, with its principal place of business at 50 Shakespeare Street, Nottingham, NG1 4FQ.