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Innovation, Digitization, Entrepreneurship and Operations Research Group

Unit(s) of assessment: Business and Management Studies

Research theme: Sustainable Futures

School: Nottingham Business School

The Innovation, Digitization, Entrepreneurship and Operations Research Group's (IDEO) aim is to promote international, intersectoral and interdisciplinary research and collaboration, bringing together academia and practice in the areas of:

  • Digital Innovation
  • Innovation, Organization and Strategy
  • Operations and Supply Chain Management
  • Entrepreneurship and Small Business Management

PhD Studentships

The IDEO works with an extensive network of associates, visiting scholars and collaborators both within NTU and in the wider academic and practitioner community. The following are some of our collaborators.

Professor Marijn Janssen, Full professor and head of the Information and Communication Technology section of the Technology, Policy and Management Faculty of Delft University of Technology

Professor Marina Moreira, Assistant Professor, Department of Administration, University of Brasília

Dr Usha Mohan, Associate Professor, Department of Management Studies, Indian Institute of Technology Madras, India (contact Usha Ramanathan)

Dr Lilian A Borges, Researcher, Unidavi, Brazil (contact Usha Ramanathan)

Professor Tom Fisher, Centre for Interactive Wearable Designs

Related staff

The core members of the IDEO Group are listed below. Their individual profiles together with their research interests and recent publications can be viewed by clicking on the individual links.

  • George Kuk
    George Kuk
  • David Smith
    David Smith
  • Piers Thompson
    Piers Thompson
  • Usha Ramanathan
    Usha Ramanathan
  • Kostas Galanakis
    Kostas Galanakis
  • Lynn Oxborrow
    Lynn Oxborrow
  • Amon Simba
    Amon Simba
  • Ofelia Palermo
    Ofelia Palermo
  • Roy Stratton
    Roy Stratton
  • Marco Furlotti
    Marco Furlotti
  • Dr Rupert Matthews
    Dr Rupert Matthews
  • Juliana Siwale
    Juliana Siwale
  • Weixi Han
  • Maria De Avillez
    Maria De Avillez


Furlotti M. and Soda G. (forthcoming) ‘Fit for the task: complementarity, asymmetry, and partner selection in alliances’, Organization Science.

Wahyudi, A. Kuk, G. and Janssen, M. (2018) ‘A process pattern model for tackling and improving big data quality’, Information Systems Frontiers.

Huggins, R. and Thompson, P. (2017) ‘The behavioural foundations of urban and regional development: culture, psychology and agency’, Journal of Economic Geography.

Matthews, R. L. MacCarthy, B. L. and Braziotis, C. (2017) ‘Organisational learning in SMEs: a process improvement perspective’, International Journal of Operations and Production Management, 37 (7), 970-1006.

Ramanathan, U. Subramanian, N. and Parrott, G. (2017) ‘Role of social media in retail network operations and marketing to enhance customer satisfaction’, International Journal of Operations and Production Management, 37 (1), 105-123.

Soda G. and Furlotti M. (2017) ‘Bringing tasks back in: an organizational theory of resource complementarity and partner selection’, Journal of Management, 3 (2), 348-375.