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James Dale

James Dale

Head of Department

School of Architecture Design and the Built Environment

Staff Group(s)
Product Design


Programme Leader, BA (Hons) Product Design and BA (Hons) Furniture and Product Design

James Dale is the Programme Leader for both the BA Product Design and BA Furniture and Product Design courses at Nottingham Trent University. As Programme Leader, he looks after the day to day running of the BA courses in the subject area working closely with students and staff.

James teaches across all the product design courses in the subject area but concentrates most of his teaching on final year project supervision. He is the final year tutor and the module leader for the design projects modules in that year. James also supervises dissertations and organises the final year shows which run annually both at NTU and at New Designers in London.

His teaching interests also include sketching and presentation drawing at level one and introducing technical specification and engineering drawing to first year students.

Research areas

  • Design education
  • Design process
  • Consumer products
  • Medical products
  • Design responsibility
  • Branding / graphics
  • Hauntology

James Dale joined Nottingham Trent University in 2001, originally teaching on the combined BA / BSc Product Design course. He went on to become the Programme Leader for the BA Product Design course and later the BA Furniture and Product Design degree.

Prior to his academic career, James worked as a product designer at The Centre for Industrial Design in Newcastle upon Tyne (1997-2001). A design consultancy based within the University of Northumbria, this specialises in a range of areas from industrial design and medical product development through to multimedia, graphics and computer animation. It was while working at the Centre that James began teaching design on a part time basis whilst simultaneously studying for a MA in Design Practice.

He began his design career in 1995 at Satherley Design in London, a long established design consultancy specialising in the design of consumer products, computers, personal communications and medical equipment.

External activity

James is a member of the Chesterfield College Industrial Liaison Committee. This committee meets twice a year to discuss the provision of art and design teaching at Chesterfield College and to develop links with business and education institutions within the East Midlands.

Press expertise

  • Design thinking
  • Industrial design
  • Product design