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James Dale

Head of Department

School of Architecture Design and the Built Environment

Staff Group(s)
Product Design


James Dale is the Head of Product Design at NTU.

The Product Design Department at NTU has three undergraduate degrees (BA Product Design, BSc Product Design and BA Furniture and Product Design) and two postgraduate degrees (MA/MSc Design: Products).

James teaches across all the department's programmes but his main teaching focus is on final year project supervision.

Career overview

James Dale joined Nottingham Trent University in 2001, originally teaching on the combined BA / BSc Product Design course. He went on to become the Programme Leader for the BA Product Design course and later the BA Furniture and Product Design degree.

Prior to his academic career, James worked as a product designer at The Centre for Industrial Design in Newcastle upon Tyne (1997-2001). A design consultancy that specialised in a range of areas from industrial design and medical product development through to multimedia, graphics and computer animation. It was while working at the Centre that James began teaching design on a part time basis.

He began his design career in 1995 at Satherley Design in London, a long established design consultancy specialising in the design of consumer products, computers, personal communications and medical equipment.

Research areas

  • Design education
  • Design process
  • Consumer products
  • Medical products
  • Design responsibility
  • Branding / graphics

External activity

James has acted as an External Examiner at Central St Martins (BA Product Design / MA Industrial Design), Northumbria University (BA Furniture and Product Design) and Leeds Metropolitan University (FdA Creative Practice).

Press expertise

  • Design Thinking
  • Industrial Design
  • Product Design