Role
Specialising in International Brand Marketing, my role as a senior lecturer in teaching Fashion Marketing and Branding is to introduce students to fashion marketing theory and it’s application in industry best practice, encompassing the following and more:
- Consumer and market research
- Insight and idea generation
- Fashion marketing strategy & application
- Marketing communications development and case studies
- Brand development and strategic brand management
- Brand visual language
- International Fashion Marketing
Career overview
I have over 30 years of experience in marketing for a diverse range of lifestyle and apparel brands including roles in Beauty, Fitness, Music and Retail. I have worked on projects with brand partners including Eurosport, International Swimming Federations and Teams and World Class athletes. My roles have included International brand development; including the consideration of cultural factors and the importance of global communication and collaboration.
I was responsible for global brand photoshoots and marketing campaigns for Speedo International Limited and working with multiple agency partners to deliver creative and commercial results.
I have been teaching at Nottingham Trent for the last 5 years.
Research areas
My lifelong interest in fashion, and my personal experience of Sub-Cultures led me to recently complete an MA in Culture, Style and Fashion at NTU, with a focus on the intersection of workwear, ageing and sub-culture. My final thesis explored this in relation to the iconic French workwear item ‘Blue De Travail’.
Related research interests include Denim and it’s role in self-expression and the Iconic Breton Stripe Top.
External activity
In 2021 I presented a conference paper on my research into Raw Denim Fades at the London Centre for Interdisciplinary Research’s International Conference “The Aesthetics of Decay: Creative Modes of Destruction”
Course(s) I teach on
-
Undergraduate | Full-time / Sandwich
https://www.ntu.ac.uk/course/art-and-design/ug/ba-hons-fashion-marketing-and-branding