Role
As a lecturer on Fashion Marketing and Branding, my main focus is currently with 2nd year students. We deliver a lot of industry briefs with partners such as Adidas, Aspinal, Clarks and Craghoppers. I am responsible for the delivery of the Digital Marketing and Communication Optional module where we focus on ideation and customer UX, using software such as Adobe XD and Adobe Premier Pro. I also teach on the Marketing Strategy and Insight module and Brand Environments. We cover a range of aspects including primary and secondary research, marketing strategy, communication plans, branding, brand development and creative ideation.
I have a passion for sustainability and therefore am involved in reviewing and implementing sustainability actions throughout the FMB course, completing workshops such as Climate Fresk and introducing Sustainability in Practice award into our curriculum.
Career overview
I am the owner of Bridge & Stitch, a project management company, established in 2011, for clothing brands. This focuses on the development and manufacture of ethical and environmentally friendly clothing collections for start-ups through to medium-sized businesses. We largely manufacture in the UK and support the local economy.
I worked as an HPL (Hourly Paid Lecturer) across MA and BA FMMC courses at NTU between 2018 – 2022, before taking on a full-time position.
I delivered the Sustainability Fashion Accelerator for NBS between September 2021 – December 2022
I have previously worked as a business advisor for NTU and Derby University graduates between 2011 – 2022.
Research areas
Environmental awareness and action amongst SMEs in the fashion industry, 2020 for my MBA.
External activity
Owner / director of Bridge & Stitch.
Primary School Governor with links to Sport, Early Years Learning and Eco-Schools between 2021 – 2023.
Sponsors and collaborators
Lynn Oxborrow
Stella Claxton
Anne Peirson-Smith
Helen Gowarth