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Dr Rose Marroncelli

Dr Rose Marroncelli

Senior Lecturer

Nottingham School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

Rose is a senior lecturer at Nottingham Trent University. She primarily teaches postgraduate fashion courses, including MA International Fashion Management, MA Fashion Communications, MA Fashion Marketing and MA Luxury Fashion Brand Management.

Career overview

Rose graduated from Nottingham Trent University with a BA in Fashion Management, MA in Culture, Style and Fashion and received a Vice Chancellor Scholarship to complete her PhD, graduating in 2024. Her PhD, titled 'The Emotional Durability of Fast Fashion: Male and Female Perspectives', examined the workings of the fashion trend system in the context of sustainability, and the impacts of trends on young consumers.

Research areas

Rose’s area of expertise focuses on consumer behaviour in relation to fast fashion and sustainability.

Current active research projects include: Reducing socioeconomic barriers to professional development: Investigating the student wardrobe as a catalyst for empowerment. A comparative study between Nottingham Trent University (UK) and San Jose State University (California).

This is a collaborative project between Nottingham Trent University, UK and San José State University, California. Both Universities offer free professional student wardrobes. Currently, no academic research exists regarding professional student wardrobes globally. This research aims to fill this gap and explore the impact of accessible professional attire.

You can find out more information about the NTU professional student wardrobe here: NTU Professional Student Wardrobe | Nottingham Trent University

Feel free to contact me for potential research collaborations or speaking opportunities.

Publications

Journal Article

Marroncelli, R and Braithwaite, N. 2025. ‘Rethinking the fast fashion trend cycle: Consumer perspectives’, International Journal of Sustainable Fashion & Textiles, 4:1, pp. 73–91, https://doi.org/10.1386/sft_00058_1

Marroncelli, R. and Braithwaite, N., 2022. #insta-fashion: how the digital revolution has affected celebrity culture and the British fashion retail landscape. Fashion Practice, 14 (1), pp. 124-150. ISSN 1756-9370

Book chapter

Marroncelli, R. 2026. Consumer Perspectives on Denim: The Power of The ‘Micro Trend’ and Its Impact on Sustainability. In: Dynamic Fashion Marketing Internationalisation, Sustainability and Technology. 1st Edition. Routledge. ISBN 9781032857640.

Marroncelli, R. 2024. Sustainability and the Fast Fashion Business Model. In: Sustainability and the Fashion Industry: Can Fashion Save The World? 1st Edition. Routledge. ISBN 9781032659053.

Braithwaite, N. and Marroncelli, R., 2021. Too many shoes? An exploratory study of footwear and sustainability. In: N.F. NISSEN and M. JAEGER-ERBEN, eds., Proceedings of the 3rd PLATE (Product Lifetimes and the Environment) Conference 2019, Berlin, Germany, 18-20 September 2019. Berlin: TU Berlin University Press, pp. 91-97. ISBN 9783798331242

Conference contribution

Twigger Holroyd, A. R. Strange, E. Lewis, M. Marroncelli, R. 2025. ‘Creative Climate Action: Nottingham School of Art & Design’s education for sustainability framework.’ In: GLAD Symposium 2025. Nottingham Trent University. 5th September 2025.

Twigger Holroyd, A. Eken, B. Hobbs, R. Strange, E. Lewis, M. Wickenden, R. Marroncelli, R. 2025. ‘Creative Climate Action: a framework for addressing the NTU sustainability course requirements.’ In: TILT. Annual Learning and Teaching Conference. Nottingham Trent University. 17th and 18th June 2025.

Marroncelli, R. 2024. ‘Re-thinking the fast fashion trend cycle.’ In Nottingham School of Art and Design Research and Innovation Conference. Broadway Cinema, Nottingham. 7th June 2024.

Marroncelli, R. 2023. ‘Denim jeans and the power of micro trends.’ In: Dress Devolution. The Fashion and Textiles Institute at Falmouth University. 6-7 July 2023.

Marroncelli, R. 2023. ‘The Emotional Durability of Fast Fashion.’ In: Traversing the Fashion Landscape: A Research Symposium. Broadway Cinema, Nottingham. 19th April 2023.

Marroncelli, R. 2022. ‘Identity Negotiation in the Context of our Climate Crisis.’ In: UN75+2 at NTU: Living Together in the Future. Virtual. 22–24 November 2022.

Marroncelli, R. 2022. ‘Shoes and the FashionMap Archive at NTU.’ In: Shoetopia, Nottingham Trent University. 6th July 2022.

Marroncelli, R. 2021. ‘How Fast is Fast Fashion’ In: Responsible fashion series, University of Antwerp, 20-22 October 2021.

Marroncelli, R. 2020. 'Working from Home, Clothing Choice and Happiness' In: Home Renaissance Foundation: Happy Home, Happy Society? Virtual. 12-13 November 2020.

Marroncelli, R. 2020. 'The T-shirt: From Protest to Environmental Activism.' In: IFFTI 2020 Conference, Kent State University, Ohio. (Winner of the 'Doctoral Researcher Award').

Marroncelli, R. 2019. ‘Fashionable Society in History – Exploring trends from 2000-2017 using the FashionMap archive at Nottingham Trent University.’ In: Culture, Costume and Dress. Birmingham City University. 5-7 June 2019.

Marroncelli, R. 2019. ‘The Sustainable T Shirt Paradox.’ In: CAADH (College of Art, Architecture, Design and Humanities) Research Conference. Nottingham Trent University. 20-21st June 2019.

Print Media Contribution

Marroncelli, R. 2026. A brief history of denim – and why the ‘perfect pair’ of jeans remains elusive (theconversation.com). The Conversation.

Marroncelli, R. 2025. Topshop’s return to the high street must appeal to gen-Z to succeed (theconversation.com). The Conversation.

Expert interview with Marroncelli, R. 2024. SHEIN IN SHEEP'S CLOTHING. Dirt cheap prices, disturbing dark web leaks & greenwashing fears – inside Shein’s secret sister site Romwe. (The Sun) The Sun and The US Sun.

Marroncelli, R. 2021. Love Island ditches fast fashion: how reality celebrities influence young shoppers' habits (theconversation.com). The Conversation.

Marroncelli, R. 2020.  Expert blog – working from home clothing choice and happiness (NTU News).  NTU Research News Expert Blog.

See all of Dr Rose Marroncelli 's publications...

Press expertise

Rose has written for The Conversation, and has been interviewed for ABC Radio Australia, BBC Radio Nottingham, Notts TV and The Sun. Her press expertise includes fast fashion, fashion sustainability and consumer behaviour.

Course(s) I teach on