Alastair is the Course Leader for BA (Hons) Business Management and Marketing – the largest undergraduate course at NBS. As such, he is responsible for recruitment, progression and retention of students as well as for their welfare while with us. As a Module Leader, he ensures the currency and the effectiveness of the course by ensuring that the content of the module is relevant, up-to-date and research-driven, as well as developing and providing teaching materials to the team.
Over a 25 year career in business Alastair rose from being a marketing assistant to director of a division of a major consumer organisation. His experiences inform his teaching as he was able to travel extensively and learn many skills such as negotiation, brand management and leadership.
Alastair’s recent Doctorate was in the field of Sustainable education. He now wishes to develop a better understanding of students and intends to develop research in this area.
Alastair is an active member of the Chartered Institute of Marketing.