Alex leads the MSc programmes portfolio and team within NBS, covering the strategic development and operational management of the School’s full-time MSc programmes. He has responsibility for curriculum development, delivering programme strategy and targets, quality assurance and student experience in line with School mission and strategy.
In short, he is focused on delivering a range of relevant courses that provide students with excellent learning experiences designed to enhance their career prospects, and ensuring that postgraduate education remains an important and distinctive feature of Nottingham Business School.
He is also committed to developing NBS’ international networks. His teaching is focused in the areas of services marketing, consumer behaviour, marketing ethics and research methods.
Alex joined the University in 2002 after working in industry as a marketing and management consultant to a range of national and international organisations in both the public and private sectors, with a particular focus on marketing planning and research, service strategy and customer satisfaction research. His earlier career included quality management posts at Hepworth Heating plc and Schlumberger Sema plc.
Alex's research interests centre around the role of ethics and its contribution to value in consumer behaviour, particularly in the purchase of clothing (the subject of his ongoing PhD). He was a member of the team that conducted the research for DEFRA into Public Understanding of Sustainable Clothing, and this is a persistent theme in his research. He is also interested in social marketing and its role in bringing about behaviour change.
- External Examiner, MBA (marketing modules), Birmingham City University
- External Examiner, MSc Marketing, Leeds Metropolitan University
- Fellow of the Higher Education Academy
- Member of the Academy of Marketing
- Associate Member of the Chartered Management Institute