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Arooj Rashid

Arooj Rashid

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Arooj is a Lecturer in the Department of Marketing leading a number of undergraduate and postgraduate modules. Her role involves leading the modules i.e. Level 4 - Principles of Marketing, seminar and tutorials, marking coursework and exams, and providing constructive feedback. Arooj is also an Assistant Course Leader for Joint Honours Business Management and Marketing and a year one (level 4) tutor.

Career overview


  • 2017 – Lecturer/Senior Lecturer in Marketing at Nottingham Business School
  • 2016 – Hourly Paid Lecturer in Marketing at Nottingham Business School
  • 2016 – Hourly Paid Lecturer in Fashion Journalism at the University of Huddersfield
  • 2012 – 2016 Teaching Assistant and PhD student at the University of Manchester, School of Materials.


  • 2015 – Buying team of JD Williams
  • 2009 – Retailing at USC Fashion
  • 2005 – 2009 Banking at Lloyds TSB

Research areas

Arooj’s PhD thesis, from the University of Manchester, School of Materials (gained in 2017), was entitled "The impact of country of origin on retail and wholesale brands in the UK fashion industry". Her PhD thesis, which was qualitative in nature, focused on the importance of country of origin in both manufacturing and branding from the industry perspectives, and how the UK fashion industry used COO (country of origin) as a branding tool in different retail settings. Her PhD work was published in a Textile Magazine, an International Journal: Journal of Fashion Marketing and Management, Journal of Promotion Management and as a book chapter.  Arooj’s current work focuses on COO and apparel fitting and brand architecture in different fashion retail settings.

Arooj welcomes interest from talented new doctoral candidates who have a strong interest country of origin, retailing and fashion marketing from either industry and/or consumer perspectives.

External activity

Arooj is a member of the editorial board for Journal of Textile Science and Fashion Technology, and also acts as a reviewer for Journal of Fashion Marketing and Management and Journal of Political Marketing.

Sponsors and collaborators

Prof. Liz Barnes – Head of School, Manchester Metropolitan University, Manchester Fashion Institute.

Prof. Gary Warnaby – Professor of Marketing at Manchester Metropolitan University, Business School.