Role
Dr Arooj Rashid is a Senior Lecturer in the Department of Marketing, where she leads several undergraduate and postgraduate modules. Her role encompasses the leadership and instruction of the following modules:
- Level 4: Principles of Marketing
- Level 5: Integrated Marketing Communication
- Level 6: International Marketing and Communication
Her responsibilities include curriculum development, teaching and marking the assessments. Since 2019, Arooj has also served as an Assistant Course Leader for Joint Honours Business Management and Marketing. Notably, she has been managing Level 5 since 2021, having previously managed Level 4.
Career overview
Academic
- 2017 – Lecturer/Senior Lecturer in Marketing at Nottingham Business School
- 2016 – Hourly Paid Lecturer in Marketing at Nottingham Business School
- 2016 – Hourly Paid Lecturer in Fashion Journalism at the University of Huddersfield
- 2012 – 2016 Teaching Assistant and PhD student at the University of Manchester, School of Materials.
Industry
- 2015 – Buying team of JD Williams
- 2009 – Retailing at USC Fashion
- 2005 – 2009 Banking at Lloyds TSB
Research areas
Arooj’s PhD from the University of Manchester, School of Materials (gained in 2017) was entitled "The Impact of Country of Origin on Retail and Wholesale Brands in the UK Fashion Industry". Her PhD thesis, which was qualitative in nature, focused on the importance of country of origin in both manufacturing and branding from the industry perspectives and how the UK fashion industry used COO (country of origin) as a branding tool in different retail settings. Her PhD work has been published in ABS 2* Journal of Brand Management, ABS 1* an International Journal: Journal of Fashion Marketing and Management, ABS 1* The Journal of The Textile Institute, ABDC (B) the Journal of Promotion Management, several book chapters and The Textile Magazine. Arooj’s current work focuses on COO in the context of lived experience and sensory marketing and brand architecture in different fashion retail settings.
Arooj welcomes interest from talented new doctoral candidates who have a strong interest in country of origin, retailing and fashion marketing from either industry and/or consumer perspectives.
External activity
Arooj is a member of the editorial board for Journal of Textile Science and Fashion Technology, and also acts as a reviewer for Journal of Fashion Marketing and Management and Journal of Political Marketing.
Sponsors and collaborators
Prof. Liz Barnes – Head of School, Manchester Metropolitan University, Manchester Fashion Institute.
Dr Louise Spry - Senior Lecturer in Marketing, Nottingham Trent University, Nottingham Business School
Dr Christopher Pich - Associate Professor in Marketing, The University of Nottingham.
Prof. Anthony Kent - Professor, Fashion Marketing Management and Communication (MMC), Nottingham Trent University, Nottingham School of Art & Design