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Ashley Purcell

Ashley Purcell

Research Officer

Nottingham Business School

Staff Group(s)
Graduate School


Ashley is the Research Officer for Nottingham Business School and reports directly to the Research Strategy Group, which is the research committee for the Business School.

As part of his role, Ashley is involved in the school’s preparations for the Research Excellence Framework in 2021, as well as various international accreditations. He oversees a range of processes, programmes, projects and initiatives aimed at supporting the quality and quantity of research within the school.

Ash is a member of the Research Strategy Group and sits on the REF UoA C17 preparations team.

Career overview

Ashley has held several research orientated positions within his career. These have primarily focused on research management and research grant development, particularly within the field of responsible and sustainable business.

Before joining academia, Ashley spent several years working within the Medico-Legal sector.

Research areas

Ashley is currently undertaking a PhD in Behavioural Economics. The current focus of his research uses controlled experiments to understand multi-level decision making, work preferences and employee engagement in the UK workplace.

More recently, Ashley completed an interdisciplinary study on the emerging interpretations of impact within REF 2021 and its implications for HEI strategy.

External activity

Ashley is a member of ARMA -  the Association of Research Managers and Administrators and the Chartered Management Institute (CMI).

Sponsors and collaborators

Ashley has undertaken previous consultancy work with The United Colours of Benneton and has engaged with a number of small and large businesses across the Midlands as part of a project with the Midlands Engine Observatory.

He has also worked alongside the Gordon Institute of Business Science and Stellenbosch University in supporting the development of a Values Driven Leadership programme.

As part of his role within NBS he works closely with all 9 research groups and centres and with the NTU Research Office.