Skip to content
Babak Taheri

Babak Taheri

Professor of Marketing

Nottingham Business School

Staff Group(s)
Department of Marketing


Prof Babak Taheri is currently Professor of Marketing at Nottingham Trent University, which he joined in December 2021. He has published consistently in internationally rated top-tier journals with high impact factors (over 100 academic publications) and held funds from bodies in the EU and UK such as Horizon 2020 and Innovate UK Research Grant – KTP. Babak serves as Chair of Academy of Marketing’s Tourism Special Interest Group. Babak also currently serves as Senior Editor for Tourism Management Perspectives [ABS  2*, impact factor: 6.586] and Associate Editor for: The Service Industries Journal [ABS  2*, impact factor: 6.539]and International Journal of Contemporary Hospitality Management [ABS  3*, impact factor: 6.514]. He also is on the editorial review board of several social science journals, including the Journal of Business Research [ABS  3*, impact factor: 7.550], Journal of Travel Research [ABS  4*; impact factor: 10.982], and International Journal of Consumer Studies [ABS  2*; impact factor: 3.864]. He is also currently editing several special issues in high ranked journals (e.g., Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management) and has given keynotes at several academic conferences and workshops. Last but not least, he has organised and hosted several conferences.

Career overview

Babak has held a number academic and research leadership positions in the past at Heriot-Watt University, Durham University and University of Strathclyde including Dean of Studies for the Scottish Graduate School of Social Sciences, Director of PhD Programmes, Founder and Director of Marketing Analytics Group, Deputy Director for the Centre for Social & Economic Data Analytics, REF 2021 UoA17 Lead, and Programme Director for International Marketing Management suit. He is also Honorary Professor of Marketing in Business School at University of Aberdeen. He held visiting positions in USA, Europe and Asia.

Babak has taught various modules e.g., Branding and communications, consumer behaviour, issues and trends in tourism, leisure marketing, and research methods.

Research areas

Prof Taheri has an established reputation in the marketing field with a specific expertise in services marketing management, consumer behaviour, tourism, leisure and cultural consumption. The innovative nature of his research traces to multi-disciplinary work and to methodologically robust measurement and assessment of key concepts.

Babak has also successfully supervised several PhD students to completion. He is interested in supervising students on services marketing management, consumer behaviour, tourism, leisure and cultural consumption areas.

Press expertise

Services marketing management, consumer behaviour and tourism, leisure and cultural consumption.