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Babak Taheri

Babak Taheri

Professor of Marketing

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Prof Babak Taheri is currently Professor of Marketing at Nottingham Trent University, which he joined in December 2021. He has published consistently in internationally rated top-tier journals with high impact factors (over 100 academic publications) and held funds from bodies in the EU and UK such as Horizon 2020 and Innovate UK Research Grant – KTP. Babak serves as Chair of Academy of Marketing’s Tourism Special Interest Group. Babak also currently serves as Senior Editor for Tourism Management Perspectives [ABS  2*, impact factor: 6.586] and Associate Editor for: The Service Industries Journal [ABS  2*, impact factor: 6.539]and International Journal of Contemporary Hospitality Management [ABS  3*, impact factor: 6.514]. He also is on the editorial review board of several social science journals, including the Journal of Business Research [ABS  3*, impact factor: 7.550], Journal of Travel Research [ABS  4*; impact factor: 10.982], and International Journal of Consumer Studies [ABS  2*; impact factor: 3.864]. He is also currently editing several special issues in high ranked journals (e.g., Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management) and has given keynotes at several academic conferences and workshops. Last but not least, he has organised and hosted several conferences.

Career overview

Babak has held a number academic and research leadership positions in the past at Heriot-Watt University, Durham University and University of Strathclyde including Dean of Studies for the Scottish Graduate School of Social Sciences, Director of PhD Programmes, Founder and Director of Marketing Analytics Group, Deputy Director for the Centre for Social & Economic Data Analytics, REF 2021 UoA17 Lead, and Programme Director for International Marketing Management suit. He is also Honorary Professor of Marketing in Business School at University of Aberdeen. He held visiting positions in USA, Europe and Asia.

Babak has taught various modules e.g., Branding and communications, consumer behaviour, issues and trends in tourism, leisure marketing, and research methods.

Research areas

Prof Taheri has an established reputation in the marketing field with a specific expertise in services marketing management, consumer behaviour, tourism, leisure and cultural consumption. The innovative nature of his research traces to multi-disciplinary work and to methodologically robust measurement and assessment of key concepts.

Babak has also successfully supervised several PhD students to completion. He is interested in supervising students on services marketing management, consumer behaviour, tourism, leisure and cultural consumption areas.

External activity

  • Editorial Review Boards
  • Journal of Business Research [AJG/ABS  3*, impact factor: 7.550]
  • Journal of Travel Research [AJG/ABS  4*; impact factor: 10.982]
  • International Journal of Consumer Studies [AJG/ABS  2*; impact factor: 3.864]
  • International Journal of Tourism Research [AJG/ABS  2*, impact factor: 3.791]
  • Sustainability [Impact factor: 2.592]
  • Tourism: An International Interdisciplinary Journal
  • Journal of Global Scholars of Marketing Science
  • Journal of Multidisciplinary Academic Tourism
  • Turystyka Kulturowa (Cultural Tourism)
  • Special Issue Co-Editor
    • Journal of Business Research [AJG/ABS  3*, impact factor: 7.550]
    • Psychology & Marketing [AJG/ABS  3*, impact factor: 2.939]
    • International Journal of Contemporary Hospitality Management [AJG/ABS  3*, impact factor: 6.514]
    • Tourism Management Perspectives [AJG/ABS  2*, impact factor: 6.514]
    • Journal of Hospitality and Tourism Research [AJG/ABS  2*, impact factor: 3.814]
    • Journal of Marketing Management [AJG/ABS  2*, impact factor: 3.048]
    • The Service Industries Journal [AJG/ABS  2*, impact factor: 6.539]
    • International Journal of Tourism Research, [AJG/ABS  2*, impact factor: 3.791]
    • Sustainability, [impact factor: 2.592]

Publications

Refereed Journal Articles- Since 2019

  • Adie, B.A., Taheri, B., & Gannon, M. (2022). Natural heritage tourism: Does co-creation matter?. Journal of Ecotourism. http://doi.org/10.1080/14724049.2022.2079651
  • Thompson, J., Taheri, B., & Scheuring, F. (2022). Developing esport tourism through fandom experience at in-person events, Tourism Managementhttps://doi.org/10.1016/j.tourman.2022.104531 [AJG/ABS  4*, impact factor: 10.967]
  • Kromidha,E., Gannon, M., & Taheri, B. (2022). A profile-based approach to social exchange: Tour-guiding authenticity in the sharing economy, Journal of Travel Research.https://doi.org/10.1177/00472875211062616. [AJG/ABS 4*; Impact factor: 10.982]
  • Wu, L., Taheri, B., Okumus, F., & Wang, S. (2022). The Effects of Host Sincerity on Tourists’ Perceived Destination Image, The Service Industries Journal. https://doi.org/10.1080/02642069.2021.2011861 [AJG/ABS  2*; Impact factor: 6.539]
  • Cordina, R., Gannon, M., Taheri, B., Lochrie, S., & Okumus, F. (2021). Committed to conservation: tourism in developed and developing contexts, International Journal of Tourism Research. https://doi.org/10.1002/jtr.2504 [AJG/ABS 2*, impact factor: 3.791]
  • Yousaf, A., Mishra, A., Taheri, B., & Kesgin, M. (2021). Cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms, Information & Management, https://doi.org/10.1016/j.im.2021.103543 [AJG/ABS 3*, impact factor: 7.555]
  • Taheri, B., Prayag, G., & Muskat, B. (2021). Consumer experience management and customer journeys in tourism, hospitality and events, Tourism Management Perspectives. https://doi.org/10.1016/j.tmp.2021.100877 [AJG/ABS  2*, impact factor: 6.586]
  • Gannon, M., Taheri, B., & Croall, R. (2021). Memorable cultural consumption: Differences between local and non-local visitors to domestic sites, Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-02-2021-0033
  • Kesgin, M., Taheri, B., Murthy, R., Decker, J., & Gannon, M. (2021). Making Memories: A Consumer-Based Model of Authenticity Applied to Living History Sites, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-12-2020-1467[AJG/ABS  3*, impact factor: 6.514]
  • Taheri, B., & Gannon, M. (2021). Contemporary issues and future trends in food tourism, International Journal of Tourism Research.[AJG/ABS  2*, impact factor: 3.791]
  • Olya, H., & Taheri, B. (2021). Nature-based Solutions in Hospitality and Tourism Management. Journal of Hospitality and Tourism Research. https://doi.org/10.1177/10963480211033646 [AJG/ABS  2*, impact factor: 5.959]
  • Olya, H., & Taheri, B., Farmaki, A., & Gannon, M. (2021). Modelling Perceived Service Quality and Turnover Intentions in Gender-Segregated Environments, International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12664 [AJG/ABS  2*, impact factor: 3.864]
  • Taheri, B., Pourfakhimi, S., Prayag, G., Gannon, M., & Finsterwalder, J. (2021). Towards co-created food wellbeing: Culinary consumption, braggart word-of-mouth, and the role of participative co-design, service provider support, and C2C interactions, European Journal of Marketing. 55(9), 2464-2490. https://doi.org/10.1108/EJM-02-2020-0145 [AJG/ABS  3*, impact factor: 4.647]
  • Farmaki, A., Olya, H., & Taheri, B. (2021). Unpacking the complex interactions among customers in online fan pages, Journal of Business Research, 125, 164-176. https://doi.org/10.1016/j.jbusres.2020.11.068 [AJG/ABS  3*, impact factor: 7.550]
  • Coelho, F., Evanschitzky, H., Sousa, C., Olya, H., & Taheri, B. (2021). Control Mechanisms, Management Orientations, and the Creativity of Service Employees: Symmetric and Asymmetric Modelling, Journal of Business Research. 132, 753-764. https://doi.org/10.1016/j.jbusres.2020.10.055 [AJG/ABS  3*, impact factor: 7.550]
  • Soltani, M., Soltani, N., Taheri Azad, F., Taheri, B., & Gannon, M. (2021). Food consumption experiences: A framework for understanding food tourists’ behavioral intentions, International Journal of Contemporary Hospitality Management. 33(1), 75-100. https://doi.org/10.1108/IJCHM-03-2020-0206 [AJG/ABS  3*, impact factor: 6.514]
  • Taheri, B., & Thompson, J. (2021). Generating Socially Responsible Events at Ski Resorts, International Journal of Hospitality Management. 91, https://doi.org/10.1016/j.ijhm.2020.102695 [AJG/ABS  3*, impact factor: 9.237]
  • Taheri, B., Chalmers, D., Wilson, J., & Arshed, N. (2021). Would you really recommend it? Antecedents of word-of-mouth in Medical Tourism, Tourism Management. 83. https://doi.org/10.1016/j.tourman.2020.104209 [AJG/ABS  4*, impact factor: 10.967]
  • Mohamed, N., Taheri, B., Farmaki, A., Olya, H., & Gannon, M. (2020). Stimulating Satisfaction and Loyalty: Transformative Behaviour and Muslim Consumers, International Journal of Contemporary Hospitality Management.32(9), 2903-2923. https://doi.org/10.1108/IJCHM-04-2020-0330 [AJG/ABS  3*, impact factor: 6.514]
  • Okumus, B., Taheri, B., Giritlioglu, I., & Gannon, M., (2020). Tackling food waste in all-inclusive resort hotels, International Journal of Hospitality Management. 88, https://doi.org/10.1016/j.ijhm.2020.102543 [AJG/ABS  3*, impact factor: 9.237]
  • Prayag, G., Gannon, M., Muskat, B., & Taheri, B. (2020). Co-creating culinary tourism: The influence of prior knowledge, motivation, physical environment and service quality, International Journal of Contemporary Hospitality Management.32(27), 2453-2472. https://doi.org/10.1108/IJCHM-10-2019-0897 [AJG/ABS  3*, impact factor: 6.514]
  • Olya, H., Van Niekerk, M., Taheri, B., & Gannon, M. (2020). Innovative mixed and multi method approaches to hospitality and tourism research, International Journal of Contemporary Hospitality Management. 32 (4), 1385-1391. https://doi.org/10.1108/ijchm-04-2020-024 [AJG/ABS  3*, impact factor: 6.514]
  • Thompson, J., & Taheri, B. (2020). Capital deployment and exchange in volunteer tourism. Annals of Tourism Research, 81. 102848. https://doi.org/10.1016/j.annals.2019.102848 [AJG/ABS  4*, impact factor: 9.011]
  • Gannon, M., Rasoolimanesh, M., & Taheri, B. (2020). Assessing the mediating role of residents’ perceptions toward tourism development. Journal of Travel Research. https://doi.org/10.1177/0047287519890926 [AJG/ABS  4*; Impact factor: 10.982]
  • Dedeoğlu, B.B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation, Tourism Management. 76, 103954. https://doi.org/10.1016/j.tourman.2019.103954[AJG/ABS  4*, impact factor: 10.967]
  • Taheri, B., Olya, H., Ali, F., & Gannon, M. (2019). Understanding the influence of airport servicescape on traveller dissatisfaction and misbehaviour. Journal of Travel Research. 59 (6), 1008-1028. https://doi.org/10.1177/0047287519877257 [AJG/ABS  4*; Impact factor: 10.982]
  • Taheri, B., Gannon, M., & Kesgin, M. (2019). Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. The Service Industries Journal. https://doi.org/10.1080/02642069.2019.1642877 [AJG/ABS  2*, impact factor: 6.539]
  • Taheri, B., & Rahimi, R. (2019). Sustainability and Corporate Social Responsibility in hospitality and tourism, International Journal of Contemporary Hospitality Management. 31(6), 2226-2231  [AJG/ABS  3*, impact factor: 6.514]
  • Rasoolimanesh, M., Taheri, B., Gannon, M., Vafaei-Zadeh, A., & Hanifah, H. (2019). Does living in the vicinity of heritage tourism sites influence residents’ perceptions and attitudes? Journal of Sustainable Tourism. 27, (9), 1295-1317.https://doi.org/10.1080/09669582.2019.1618863 [AJG/ABS  3*, impact factor: 7.968]
  • Gannon, M., Taheri, B., & Olya, H. (2019). Festival quality, self-connection and bragging, Annals of Tourism Research, 76, 239-252. https://doi.org/10.1016/j.annals.2019.04.014[AJG/ABS  4*, impact factor: 9.011]
  • Curran, R., & Taheri, B. (2019). Enhancing Volunteer Experiences: Using communitas to improve engagement and commitment. The Service Industries Journal. 41,15-16 https://doi.org/10.1080/02642069.2019.1602609 [AJG/ABS  2*, impact factor: 6.539]
  • Taheri, B., Bititci, U., Gannon, M., & Cordina, R. (2019). Investigating the influence of performance measurement on learning, entrepreneurial orientation and performance in turbulent markets. International Journal of Contemporary Hospitality Management, 31(3), 1224-1246.https://doi.org/10.1108/IJCHM-11-2017-0744 [AJG/ABS  3*, impact factor: 6.514]
  • Lochrie, S., Baxter, I., Collinson, E., Curran, R., Gannon, M., Taheri, B., Thompson, J. & Yalinay, O. (2019). Self-expression and play: Can religious tourism be hedonistic? Tourism Recreation Research, 44(1). https://doi.org/10.1080/02508281.2018.1545825 [AJG/ABS  2*]
  • Hosany, S., Prayag, G., Taheri, B, & Ekiz, E. (2019). Antecedents and Outcomes of Relationship in Casual Dining Restaurants: The Mediating Effects of Relationship Quality and Moderating Effects of Gender. International Journal of Contemporary Hospitality Management, 31 (2), 575-593. https://doi.org/10.1108/IJCHM-10-2017-0706 [AJG/ABS  3*, impact factor: 6.514]
  • Taheri, B., Hosany, S., & Altinay, L. (2019). Consumer Engagement in the Tourism Industry: New Trends and Implications for Research, the Service Industries Journal. 39, 7-8, 463-468. https://doi.org/10.1080/02642069.2019.1595374 [AJG/ABS  2*, impact factor: 6.539]
  • Altinay, L., & Taheri, B. (2019). Emerging themes and theories in the sharing economy: A critical note for hospitality and tourism. International Journal of Contemporary Hospitality Management, 30 (11), 180-193. [AJG/ABS  3*, impact factor: 6.514]

See all of Babak Taheri's publications...

Press expertise

Services marketing management, consumer behaviour and tourism, leisure and cultural consumption.