Role
Becca Hardy is a Senior Lecturer and Assistant Course Leader for the BA (Hons) International Business (BAIB) degree. She supports Level 5 students as their Year Tutor and is responsible for developing their research and application skills to ensure successful placement or study abroad opportunities. In addition, Becca teaches on tourism and professional impact modules. She joined Nottingham Business School in December 2016.
Career overview
Becca has extensive experience in higher education and the tourism sector. She has developed and led programmes such as BA (Hons) Service Sector Management and served as module leader for various tourism modules within the UK Higher Education sector. She has also acted as an external examiner.
Internationally, Becca played a pivotal role in establishing the NILA Higher Education Vocational Academy in India, where she lived. Her responsibilities included curriculum development, operational design, staff recruitment and training.
Outside of higher education, Becca managed Nottingham English School, overseeing the development of facilities and systems for staff. Before this, she worked as a freelance tour consultant and leader in over 36 countries, including Vietnam, India, and China, within the cultural and adventure tourism sector.
Her specialism was solving sustainable challenges in difficult destinations, often due to terrain or political situations. She has also collaborated with communities, such as the Nubians, to support their community tourism aspirations.
Research areas
Becca completed a Master’s degree in 2002, focusing on the international student tourism market. Her research explored factors influencing destination choice and investigated whether international students were considered a viable segment for Nottingham.
Her doctoral research investigated how stakeholder collaboration in rural destination management can enhance visitor experiences and strengthen brand value in the ‘Heart of Sherwood Forest’.
Becca has consulted and presented for the Tourism Action Group, supporting Nottinghamshire County Council and Newark and Sherwood District Council. Her current research includes a methodology paper co-authored with a colleague from the University of Nottingham, focusing on participatory walking interviews and ‘bimbling’ techniques.
Course(s) I teach on
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Undergraduate | Full-time / Sandwichhttps://www.ntu.ac.uk/course/nottingham-business-school/ug/ba-hons-international-business