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David Cook

Staff Group(s)
Academic Division


An enthusiastic and experienced Senior Lecturer who can draw on a range of corporate experience when engaging with students in lectures, seminars and workshops. He prepares and delivers sessions across a range of different marketing modules for Undergraduate and Postgraduate students, including Principles of Marketing, Buyer Behaviour, Marketing Management, Leadership and Employability, and Customer Experience

As module leader, he coordinates the teaching team, designs new materials, prepares exam papers, delivers lectures/seminars, leads moderation processes and contributes to exam boards.

As part of his role, David also supervises research projects for final year students and is the departmental Course Placement Co-Ordinator, responsible to overseeing the work placement process for Marketing staff and students.

Career overview

Before joining Nottingham Trent University, David worked in a number of marketing-related roles at major organisations including 3M, Kantar Millward Brown, and Molson Coors, and spent five years as a Lecturer at Coventry University.

David studied for his BA (Hons) Business Studies (Marketing) and MSc in Marketing Management at the University of Central Lancashire. David gained his Postgraduate Certificate in Higher Education (PGCHE) from Coventry University  and became a Fellow of the Higher Education Academy (FHEA).

He also has a range of international experience, such as: developing and managing Online International Learning (OiL) projects with partner institutions; leading international field trips in countries such as Belgium, Greece, South Korea, Switzerland, and the Republic of Ireland; working with the British Council in delivering sessions to overseas students; and co-leading research projects in South Africa and the United States.

Research areas

David has a particular interest in sports marketing and is currently studying for a PhD exploring a Creating Shared Value (CSV) approach to the sponsorship of major sport events.He has presented his research at a number of global conferences including the European Academy of Management (EURAM), The European Association for Sport Management (EASM), and the Global Conference on Creating Value, as well as publishing work in ABS-ranked international journals and marketing textbooks.

External activity

David continues to work with external organisations within the profit and not for profit sectors in relation to different aspects of marketing. He has also contributed case studies and chapter questions to a range of contemporary marketing textbooks.


Bason, T., Cook, D., and Anagnostopoulos, C. (2015) Legacy in Major Sport Events: Empirical Insights from the 2010 FIFA World Cup in South Africa. Sports Management International Journal Choregia, 11(1), 43-61.

Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P., & Chadwick, S. (2016).    Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 1-27.

‘MK Dons and AFC Wimbledon – Moving the Goalpost and Rising from the Ashes’ (Chapter 19) in Chadwick, S., Arthur, D., and Beech, J. (Eds.) (2017) International Cases in The Business of Sport. Routledge, Abingdon.