Role
Dr David Cook is an experienced Senior Lecturer who can draw on a range of commercial and academic expertise when engaging with students in lectures, seminars and workshops. He prepares and delivers sessions across a range of different modules across the University's portfolio of Marketing courses, including the Applied Business Research Project, Developing Professional Impact, and Improving the Customer Experience.
As a module leader, he also co-ordinates teaching teams, develops learning materials and assessments, delivers lectures and seminars, leads moderation processes and contributes to exam boards.
As part of his role, Dr Cook is a departmental Quality Assurance lead, contributing to the Marketing Department's adherence to stringent quality standards and processes in delivering its course provision. David is also an Assistant Course Leader of the BA Marketing course, and supervises a number of industrial placement students.
Career overview
Dr Cook has over ten years’ commercial experience, working for global organisations such as 3M, Kantar, and Molson Coors, and most recently at the national pub operator Marston’s PLC, as Guest Insight and Experience Manager. He is a certified Market Research practitioner, holding the Market Research Society (MRS)’s Advanced Certificate in Market & Social Research Practice, and is accredited as a Chartered Manager by the Chartered Management Institute (CMI). Dr Cook is also certified as a Carbon Literature educator by the Carbon Literacy Project.
David has also worked in academic roles for over a decade, with previous Lecturer and Senior Lecturer positions held at Coventry University and Staffordshire University, teaching across a range of Sport & Events, Business, and Marketing courses, and is a Fellow of the Higher Education Academy. He holds BA Hons (Business & Marketing) and MSc (Marketing Management) degrees from the University of Central Lancashire in Preston, as well as a PhD awarded by Coventry University on the topic: ‘Sponsorship of Major Sport Events: A Creating Shared Value (CSV) Approach’. The study extended knowledge in four key areas: exploring the potential of sport events as value co-creation platforms; developing an understanding of how shared value principles can be applied across major sport events in order to benefit different stakeholders; addressing a growing need for sustainability considerations in business environments; and advancing sponsorship management methods.
He also has a range of international experience, such as: developing and managing Online International Learning projects with academic partner institutions; leading international field trips in countries such as Belgium, Greece, South Korea, Switzerland, and the Republic of Ireland; working with the British Council in delivering sessions to overseas students; and co-leading research projects in South Africa and the United States.
Research areas
Dr Cook has published several peer-reviewed research papers in well regarded academic journals such as European Sport Management Quarterly, The International Journal of Voluntary and Non-profit Organizations, and The International Journal of Sports Marketing and Sponsorship, as well as providing a number of published chapters and case studies for academic textbooks.
He has presented his research at a number of global conferences including the European Academy of Management (EURAM), The European Association for Sport Management (EASM), and the Global Conference on Creating Value, as well as writing topical articles for The Conversation and featuring in NTU's Research Re-Imagined Podcast.
External activity
David continues to work with a number of external organisations within the both the commercial and not for profit sectors in relation to different aspects of marketing strategy.
Publications
Articles in Peer-Reviewed Academic Journals
Cook, D., Biscaia, R., Papadas, K., Simkin, L., & Carter, L. (2023). The Creation of Shared Value in the Major Sport Event Ecosystem: Understanding the Role of Sponsors and Hosts. European Sport Management Quarterly, 23(3), 811-832.https://doi.org/10.1080/16184742.2021.1931394
Pritchard, A., Cook, D., Jones, A., Bason, T., & Salisbury, P. (2020). Building a brand portfolio: The case of English Football League (EFL) clubs. European Sport Management Quarterly, 22(3), 463-481. https://doi.org/10.1080/16184742.2020.1802501
Pritchard, A., Cook, D., Jones, A., Bason, T., Salisbury, P., & Hickman, E. (2019). Professional Sports Teams: Going Beyond the Core. International Journal of Sports Marketing and Sponsorship, 20(4), 544-566. https://doi.org/10.1108/IJSMS-05-2018-0056
Anagnostopoulos, C., Gillooly, L., Cook, D., Parganas, P., & Chadwick, S. (2016). Stakeholder Communication in 140 Characters or Less: A Study of Community Sport Foundations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 28(5), 2224-2250. http://dx.doi.org/10.1007/s11266-016-9802-4
Bason, T., Cook, D., and Anagnostopoulos, C. (2015). Legacy in Major Sport Events: Empirical Insights from the 2010 FIFA World Cup in South Africa. Sports Management International Journal Choregia, 11(1), 43-61. http://doi.org/10.4127/ch.2015.0096
Chapters in Editorially Reviewed Academic Textbooks
Cook, D. & Pich, C. “We’re Gonna Get Ourselves (Re-) Connected!” How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or is the writing on the wall? In Kitchen, P. & Tourky, M. (Eds.) (2021). Communicating Globally: An Integrated Marketing Approach (2nd Ed.). McGraw Hill, London.
Cook, D. & Anagnostopoulos, C. MK Dons and AFC Wimbledon – Moving the Goalposts and Rising from the Ashes’ (Chapter 19) in Chadwick, S., Arthur, D., and Beech, J. (Eds.) (2017). International Cases in the Business of Sport (2nd Ed.). Routledge, Abingdon.
Conference Proceedings
Cook, D. & Pich, C. (2023). ‘A Brand Identity Crisis? Evaluating the Challenges and Opportunities of Euro 2020; Proceedings of the 27th International Conference on Corporate and Marketing Communications (CMC), Cranfield, 3-4th April 2023.
Cook, D. & Pich, C. (2020). ‘Unity in Diversity? Exploring the Challenges And Opportunities Of Managing An Unprecedented Major Sport Event – The Case Of UEFA Euro 2020’; Proceedings of the 28th European Association for Sport Management (EASM) Conference, London (held online due to Covid-19), 17-25th September 2020.
Cook, D., Biscaia, R., Papadas, K. & Simkin, L. (2020). ‘Conceptualizing the Creation of Shared Value in the Sport Ecosystem: The Role of Sponsors and Event Hosts’; Proceedings of the 35th North American Society for Sport Management (NASSM) Conference, San Diego (held online due to Covid-19), 27-30th May 2020.
Pritchard, A., Cook, D., Jones, A., Bason, T., & Salisbury, P. (2019). ‘Building Brands and Relationships Beyond Sport’; Proceedings of the 27th European Association for Sport Management (EASM) Conference, Seville, 3-6th September 2019.
Cook, D., Biscaia, R., Papadas, K. and Simkin, L. (2018). ‘Sponsorship of Sport Mega Events: A Conceptual Approach for Creating Shared Value’; Proceedings of the 26th European Association for Sport Management (EASM) Conference, Malmo, 5-8th September 2018.
Cook, D. & Anagnostopoulos, C. (2015). ‘Stakeholder Targeting in 140 Characters or Less: The Case of Community Trusts in English Football’; Proceedings of the 15th European Academy of Management (EURAM) Conference, Warsaw, 17-20th June 2015.
Cook, D. & Anagnostopoulos, C. (2014). ‘Moving the Goalposts and Rising from the Ashes’; Proceedings of the 22nd European Association for Sport Management (EASM) Conference, Coventry, 9-12th September 2014.
My UN Sustainable Development Goals
These are the goals that my work covers.
