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Dongmei Cao

Dr Dongmei Cao

Associate Professor

Department of Management

Staff Group(s)
Department of Management

Role

I am an Associate Professor in Business Transformation and research coordinator for the Department of Management at Nottingham Business School.

Doctoral supervision - I am currently accepting candidates in several pertinent research domains, including (or a combination of) :

  • Business Transformation
  • Innovation and Technology
  • Sustainability/CSR/ESG
  • Consumer Behaviour

Please don't hesitate to contact me at dongmei.cao@ntu.ac.uk. I am keen to receive expressions of interest from potential doctoral students in the pertinent areas. Below, you'll find examples of successfully completed projects as well as those currently in progress:


1. 2015-2018: Research topic: Investigating Successful Enterprise Resource Planning Implementation for High Education Institutes. (Coventry University; My role: Director of Studies)

2. 2016- 2019: Research topic: Examining Talent Management Practices in Small and Medium Enterprises in Jordan (Coventry University; My role: Third supervisor)

3. 2017-2021: Research topic: Being green is being competitive: Manufacturing supply chain perspective (Coventry University; My role: Director of Studies)

4. 2018-2022: Research topic: Co-innovation in Bioplastics Packaging (Coventry University; My role: Second supervisor)

5.  2023- to date: (Fully funded PhD studentship) Research Topic: Digital Twin Models for Smart Farming (Nottingham Trent University; My role: Director of Studies)

Career overview

Prior to my current appointment, I worked at Coventry University and Anglian Ruskin University. I have extensive teaching and PGR supervision experience in Strategy and Management, International Business, Business Analytics, etc.

Research areas

My research centres on sustainability, covering primary topics including strategic management, CSR/ESG, innovation, technology, business transformation, and sustainable consumption. I explore social, economic, and technological perspectives and ask questions about how businesses and society achieve sustainable performance.

My research has been published in high-impact Strategy, Organisation, and Business Management Journals such as Long Rang Planning, Business Strategy and the Environment, European Journal of Marketing, Journal of Business Research, Technology Forecasting & Social Change, IEEE Transactions on Engineering Management,  Industrial Marketing Management, International Journal of Hospitality Management, and more.

External activity

Associate Editor:  International Journal of Management Reviews (IJMR); Journal of Marketing for Higher Education (JMHE);

Managing Guest Editor: Resource, Conservation and Recycling (RCR);

Course External Examiner for Huddersfield Business School;

Doctoral External Examiner for University of Sheffield, UK; University of Agder, Norway; SRM, Institute of Science & Technology, India; Institute of Business Management, Pakistan.

Track chair for BAM’s SIG - Sustainable and Responsible Business (SRB);

Senior Fellow of the Higher Education Academy (SFHEA);

Member of BAM Peer Review College;

Mentor of BAM Doctoral Symposium;

Member of the Association of British Chinese Professors (ABCP).

Publications

Weblinks: LinkedIn, Google Scholar.

Awards: Faculty Excellence in Research, 2021.

Chen, C., Li, Z., Yang, S. & Cao, D. (2024). Driving Eco-friendly Product Purchases through Social Media: How Does Peer Influence Work? Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2400

Cao, D., Puntaier, E., Gillani, F. Chapman. D., & Dewitt, S. (2024). Towards integrative multi-stakeholder responsibility for net zero in e-waste: A systematic literature review. Business Strategy and Environment. https://doi.org/10.1002/bse.3960

Gillani, F., Chatha, K. A., Jajja, S. S., Cao, D., & Ma, X. (2024). Unpacking Digital Transformation: Identifying key enablers, transition stages and digital archetypes. Technological Forecasting & Social Change, 203. https://doi.org/10.1016/j.techfore.2024.123335

Ma, R., Mao, D., Cao, D., Luo, S., Gupta, S., & Wang, Y. (2024). From vineyard to table: Uncovering wine quality for sales management through machine learning, Journal of Business Research, 176, 114576. https://doi.org/10.1016/j.jbusres.2024.114576.

Shoukat, M. H., Selem, K. M., & Cao, D. (2024). How do corporate social responsibility initiatives enhance sustainability performance? Evidence from tobacco firms. Environment, Development and Sustainability, https://doi.org/10.1007/s10668-024-04477-w

Cao, D., Meadows, M., & Ma, X. (2024). Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet. European Journal of Marketing, 58 (1), 342-368.

Gillani, F., Cao, D.,  Ma, X. (2023). Making Beef Farming Supply Chains Sustainable: Unearthing the Role of Cognitive Digital Twins. BAM 2023 Conference Proceedings. The BAM 2023 conference on Towards Disruptive Sustainability: New Business Opportunities and Challenges, Falmer, Brighton, 1-6 September, 2023. https://www.xcdsystem.com/bam/member/update_profile.cfm?view=products

Yuan, H., Boakes, M., Ma, X., Cao, D., Li, S. (2023). Visualising Personal Data Flows: Insights from a Case Study of Booking.com. In  Cabanillas, C., Pérez, F., 2023. Intelligent Information Systems CAiSE Forum 2023, Zaragoza, Spain, June 12–16, 2023, Proceedings 1st ed. 2023, 52-60. Cham: Springer International Publishing. 10.1007/978-3-031-34674-3.

Wang, W., Cao, D., Ameen, N. (2022). Exploring the reality behind augmented reality applications in retailing: The role of value orientation and use frequency. Information, Technology & People.  https://doi.org/10.1108/ITP-04-2021-0293

Onjewu, A.-K. E., Haddoud, M., Tony-Okeke, U., Cao, D., Nowiński, W. (2022). Dissecting the Effect of Family Business Exposure on Entrepreneurial Implementation Intention. International Journal of Entrepreneurial Behavior & Research. https://doi.org/10.1108/IJEBR-05-2021-0350

Xiong, A., Xia, S., Wang, Q., Lockyer, J., Cao, D., Westlund, H., & Li, H. (2022). Queen Bees: How is Female Managers’ Happiness Determined?. Frontiers in Psychology, 13, 1-12.

Luo, X., Cao, D., Tjahjono, B., & Adegobile, A. (2022). Business model innovation themes of emerging market enterprises: Evidence in China. Journal of Business Research, 139,1619-1630.

Cao, D., Sun, Y., Goh, E., Wang, R., & Kuiavska, K. (2022).  Adoption of Smart Voice Assistants Technology among Airbnb Guests: A Revised Self-Efficacy-Based Value Adoption Model (SVAM). International Journal of Hospitality Management,101,103124. https://doi.org/10.1016/j.ijhm.2021.103124

Mokhtarzadeh, N. G., Mahdiraji, H. A., Jafarpanah, I., & Cao, D. (2022). Examining the Influence of Environmental Turbulence on Firm Innovation Performance in Emerging Markets Using an Environment-Strategy-Performance Framework. International Journal of Innovation Management. https://doi.org/10.1142/S1363919622500281

Cao, D., Wang, Y., Berkeley, N., & Tjahjono, B. (2022). Configurational conditions and sustained competitive advantage: A fsQCA approach. Long Range Planning, 55(4),102131. https://doi.org/10.1016/j.lrp.2021.102131

Cao, D., Gupta, S., Lim, M. K., Dhir, A., Li, Z., & Schiavone, F. (2021). Consumers’ role in addressing plastic pollution. Resources, Conservation and Recycling, 169, 105473. Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-07-2020-0132

Zhang, L., Chen, F., Xia, S., Cao, D., Ye, Z., Shen, C., Maas, G., & Li, Y. (2021). Value co-creation and appropriation of platform-based alliances in cooperative advertising. Industrial Marketing Management, 96, 213-225.

Rezaei, M., Jafari-Sadeghi, V., Cao, D., & Amoozad Mahdiraji, H. (2021). Key indicators of ethical challenges in digital healthcare: Delphi exploration and CFA validation. Technological Forecasting & Social Change. 167,120724.

Adegbile, A., Sarpong, D., & Cao, D. (2021). Understanding industry-university collaborations in emerging economies: A legitimacy perspective. IEEE Transactions on Engineering Management, 1-13. DOI:10.1109/TEM.2021.3050859.

Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research,122,835-846.

Li, H., Wu, Y., Cao, D., & Wang, Y. (2021). Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business Research, 122, 700-712.

Tarhini, A., Alalwan, A., & Cao, D. (2020). Integrating emotional attachment, resource sharing, communication and collaboration into UTAUT2 to examine students’ behavioural intention to adopt social media networks in education. International Journal of Technology Enhanced Learning. 13(1), 1-23.

Yang, X., Cao, D., Chen, J., Xiao, Z., & Daowd, A. (2020). AI and IoT based collaborative business ecosystem: A case in Chinese fish farming industry. International Journal of Technology Management, 82(2),151-171.

Yang, X., Cao, D., Andrikopoulos, P., Yang, Z., & Bass, T. (2020). Online Social Networks, Media Supervision and Investment Efficiency: An empirical examination of Chinese listed companies. Technological Forecasting & Social Change, 154, 119969.

Xiong, A., Xia, S., Ye, Z.P., Cao, D., Jing, Y., & Li, H. (2020). Can innovation really bring economic growth? The role of social filter in China. Structural Change and Economic Dynamics,53,50-61.

Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P.M., Cao, D. & Kasemsarn, N. (2020) Factors Affecting eWOM Credibility, Information Adoption, and Purchase Intention on Generation Y: A Case from Thailand. Journal of Enterprise Information Management, https://doi.org/10.1108/JEIM-04-2019-0118

Liliani, L., Tjahjono, B., & Cao, D. (2020) Advancing bioplastic packaging products through co-innovation: a conceptual framework for supplier-customer collaboration. Journal of Cleaner Production, 252, 119861.

Xia, S., Xiong, Y., Zhang, M., Cornford, J., Liu, Y., Lim, M.K., Cao, D., & Chen, F. (2020). Reducing the Resource Acquisition Costs for Returnee Entrepreneurs: Role of Chinese National Science Parks, International Journal of Entrepreneurial Behaviour and Research, 26 (7), 1627-1657.

Cao, D., Tao, H., Wang, Y., Tarhini, A., & Xia, S. (2019). Acceptance of Automation Manufacturing Technology in China: An Examination of Perceived Norm and Organizational Efficacy. Production Planning and Control, 31(8), 660-672.

Koliousis, I., Cao, D., & Koliousis, P. (2019). European transport industry deregulation: an analytical investigation of the impact on incumbents’ managerial efficiency 1988-2015. Management Research Review, 42(9),1095-1115.

Yu, M., Cao, D., & Tan, J.Y. (2019). CSR-consumption paradox: Examination of UK apparel companies. Journal of Fashion Marketing and Management: An International Journal, 23(1), 124-137.

Cao. D., Berkeley, N., & Finlay, D. (2014). Measuring sustained competitive advantage from resource-based view: Survey of Chinese Clothing Industry. Journal of Sustainable Development, 7(2), 89-102.

See all of Dr Dongmei Cao's publications...

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