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Feray Adiguzel staff profile image

Feray Adiguzel

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Dr Feray Adıgüzel is senior lecturer of marketing at Nottingham Business School. She holds a PhD in Marketing from University of Groningen, the Netherlands. Before joining at Nottingham Business School, Dr. Adıgüzel worked for five years at Luiss University in Italy, three years at Erasmus University School of Economics in Rotterdam (Netherlands) and five years at VU University in Amsterdam (Netherlands). She also externally has supervised master thesis students at University of Amsterdam, and VU University Amsterdam.

Career overview

She studied Statistics at the Middle East Technical University (METU, Turkey), and holds a M.S degree in Statistics from METU and Ph.D. in Marketing from University of Groningen (The Netherlands). She holds a degree of Associate Professorship in Marketing from Italy and Turkey. Feray Adiguzel has been at University of Michigan Ross School of Business (U.S.A.) as a visiting scholar more than 3 years during her PhD. She worked at LUISS University in Italy, Erasmus University School of Economics in Rotterdam, and VU University in Amsterdam before joining NTU. She externally has supervised master thesis students at University of Amsterdam, and VU University Amsterdam.

Her main research interests are sustainability, quantitative marketing, digital marketing, international marketing and marketing strategy. Dr Adıgüzel has published high quality articles and has presented several research papers in various international conferences. She has published in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Economic Psychology, Journal of Cleaner production, Journal of Retailing and Consumer Services, and Journal of Consumer Marketing. The paper that she collaborated with Michalek, J., Ebbes, P., Feinberg, R.E. & Papalambros, P. was received 2011 IJRM Best paper award. Dr Adıgüzel has expertise in quantitative data analysis, especially Bayesian methods, missing and incomplete data imputation, and have knowledge in statistical programming. She also have experience in conducting marketing experiments, working with survey and panel data.

Research areas

Feray's research interests include:

  • Sustainability (sustainable new products, sustainability communication, sustainability and luxury)
  • Quantitative marketing (Bayesian statistics and marketing, discrete choice models, survey research methods, experimental design)
  • Digital marketing (social influence, social media platforms)
  • International marketing (consumer behaviour in emerging and developed countries)
  • Marketing strategy

External activity

Dr Adiguzel is involved in a collaborative work with colleagues in other institutions. Feray continues to work with external organisations in relation to split questionnaires and missing data imputation.

Publications

Articles:

  1. Feray Adıgüzel and Michel Wedel (2008), “Split Questionnaire Survey Design for Massive Surveys”, Journal of Marketing Research, 45(5), 608-617, ISSN: 00222437.
  2. Jeremy J. Michalek, Peter Ebbes, Feray Adıgüzel, Fred M. Feinberg, and Panos Y. Papalambros (2011), “Realizable Product Line Design Optimization: Coordinating Marketing and Engineering Models via Analytical Target Cascading”, International Journal of Research in Marketing, 28(1), 1-12, ISSN: 0167-8116.
    1. Lead paper & the winner of the 2011 IJRM Best Paper award.
  3. Csilla Horváth, Feray Adıgüzel, and Hester van Herk (2013), “Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: A cross cultural study in compulsive buying”, Organization and Markets in Emerging Economies, 4(2), 8-24. ISSN 2345-0037.
  4. Csilla Horváth, Oliver B. Büttner, Nina Belei, Feray Adıgüzel (2015), “Balancing the Balance: Self- Control Mechanisms and Compulsive Buying,” Journal of Economic Psychology, 49, 120-132, ISSN: 0167-4870.
  5. Matteo De Angelis, Feray Adıgüzel, Cesare Amatulli (2017) “The role of design similarity in consumers’ evaluation of new green products: An investigation of luxury fashion brands”, Journal of Cleaner Production, 141, 1515-1527, ISSN: 0959-6526.
  6. Csilla Horváth and Feray Adıgüzel (2018) “Shopping Enjoyment to the Extreme: Hedonic Shopping Motivations and Compulsive Buying in Developed and Emerging Markets”, Journal of Business Research, 86, 300-310, ISSN: 0148-2963.
  7. Feray Adıgüzel, Mirella Kleijnen, Burçak B. Başbuğ, and Ceylan Yozgatlıgil (2019), “Identifying Non-Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey”, The Journal of Consumer Affairs, 53(2), 662-695, ISSN: 0022-0078.
  8. Feray Adıgüzel and Carmela Donato (2020), “I like you, but only if not too successful: Male Spokespersons”, Journal of Consumer Marketing, 37(1), 110-123, ISSN: 0736-3761 ABS ranking: 1 Impact: 2.17 CNRS ranking: 4 FNEGE ranking: 4 ABDC ranking: A.
  9. Feray Adıgüzel and Carmela Donato (2021), “Proud to be Sustainable: Upcycled vs Recycled New Products”, Journal of Business Research, 130, 137-146.
  10. Kerem Gürses, Pınar Özcan, and Feray Adıgüzel (2021), “Repeated Partnerships and Radical Innovation: Evidence from Wireless Gaming Market”, Journal of Business Research-Turk (İşletme Araştırmaları Dergisi), 13(2), 1177-1186, ISSN: 1309 - 0712 https://doi.org/10.20491/isarder.2021.1191.
  11. Feray Adıgüzel (2021), “Consumer engagement on social media: Its dynamics and impact on box office sales”, Marketing and Marketing Research Journal (Pazarlama ve Pazarlama Araştırmaları Dergisi), 14(3), 643-668, ISSN: 1309-243X, Doi: 10.15659/ppad.14.3.932621.
  12. Feray Adıgüzel (2021), “The effect of YouTube reviews on video game sales”, Journal of Business Research-Turk (İşletme Araştırmaları Dergisi), 13(3), 2096-2109, ISSN: 1309 - 0712 https://doi.org/10.20491/isarder.2021.1249.
  13. Feray Adıgüzel and Carmela Donato (2022), “Which eco-label? The effect of visual complexity on eco-labelled product evaluations”, Journal of Retailing and Consumer Services, 67, 102961, ISSN: 0969-6989, Doi:https://doi.org/10.1016/j.jretconser.2022.102961.
  14. Karynne Turner, Feray Adıgüzel, Jatinder Sidhu (2024), “Chief executive officer narcissism, corporate inertia, and securities analysts’ stock recommendations”, Strategic Organization, 0(0), 1-24. https://doi.org/10.1177/14761270231218096
  15. Carmela Donato and Feray Adıgüzel (2024), “The Effects of Visual Design on Eco-labels Evaluations: Guidelines for Effective Green Advertising”, Journal of Marketing Theory and Practice, 1–18. https://doi.org/10.1080/10696679.2024
  16. Gomaa Agag, Anish Yousaf and Feray Adıgüzel (2025), “Harnessing marketing agility to boost customer satisfaction and firm performance: The mediating role of customer service performance and customer co-creation”, European Journal of Marketing, 59(11),2607-2641. doi: https://doi.org/10.1108/EJM-01-2024-0029
  17. Carmela Donato and Feray Adıgüzel (2026), “Contours of trust: The power of shape in sustainability labels”, Psychology and Marketing, forthcoming, https://doi.org/10.1002/mar.70104
  18. Chenxi Zhao, Yunzhijun Yu, Ziqiong Zhang, Feray Adıgüzel, Zili Zhang (2026),  "Rainy days don’t always get me down: How rainy weather affects customers’ dining experience and evaluations", International Journal of Hospitality Management, 134,104586, https://doi.org/10.1016/j.ijhm.2026.104586

Book Chapters:

  1. Feray Adıgüzel, Matteo De Angelis, Cesare Amatulli (2018), “Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality.” In: Gardetti M., Muthu S. (eds) Sustainable Luxury, Entrepreneurship, and Innovation. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. ISBN: 978-981-10-6715-0.
  2. Feray Adıgüzel, C. Linkowski, Erik Olson (2020), “Do sustainable labels make us more negligent? Rebound effect and moral licensing in the clothing industry”, Sustainability in the Textile and Apparel Industries, Consumerism and Fashion Sustainability, Springer Nature ISBN: 978-3-030-38531-6.
  3. Feray Adıgüzel (2020) “Does brand type make a difference? Message framing and a new sustainable fashion product”, Sustainability in the Textile and Apparel Industries, Consumerism and Fashion Sustainability, Springer Nature ISBN: 978-3-030-38531-6.
  4. Feray Adıgüzel, Carmela Donato (2021), “Upcycled versus recycled products by luxury brands: Status and environmental concern motives”, Developing Successful Global Strategies for Marketing Luxury Brands, IGI Global, ISBN13: 9781799858829.
  5. Carmela Donato , Feray Adıgüzel (2026), “Upcycling and Fashion Brands: Fast Fashion or Luxury Brands Only?”, in Huifeng Bai, Vito Tasseilo (eds) Dynamic Fashion Marketing: Internationalization, Sustainability and Technology, Routledge.  ISBN: 9781032857640
  6. Pascal Chimimba, Arooj Rashid, Feray Adıgüzel, Margaret Grzegorczyk (2026), “The Use of Voice Assistants: Implications for Ethnic Consumers' Experiences with the UK Shopping Journey”, in Huifeng Bai, Vito Tasseilo (eds) Dynamic Fashion Marketing: Internationalization, Sustainability and Technology, Routledge. ISBN: 9781032857640