Gomaa Agag

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Dr Gomaa Agag is a lecturer/Senior Lecturer at Nottingham Business School. He teaches on the modules Research Project; Research for Marketing and Marketing Management at undergraduate level. Since 2014, Gomaa has had success in ABS accredited publications with external and internal collaborators [national and international] including in the ABS 3* & 4* Journal of Travel Research, Journal of Business Ethics, and Journal of Computers in Human Behaviour. The outputs are supported by attending various academic international conferences and continued collaborations.

Career overview

Dr Gomaa Agag has more than 7 years of experience in academia. Prior to this he worked as a teaching assistant at Menofia University and Sadat City University. Dr Agag has published high quality articles and has presented several research papers in various international conferences. He holds a PhD, MPhil, and BA (Hons) in Marketing. Dr Agag has expertise in qualitative and quantitative data analysis using Structural equation modelling (AMOS & WARPPLS). He is a reviewer for some Journals (e.g. International Business Review Journal, Journal of Computers in Human Behaviour, Information Technology& People, and journal of contemporary hospitality management.

Research areas

Gomaa's research interests include:

  • Digital Marketing
  • Business Ethics
  • E-commerce
  • Online retailing
  • Small business enterprises
  • Tourism Marketing

External activity

Dr Agag is involved in a collaborative work with colleagues in other institutions. Gomaa continues to work with external organisations in relation to Digital marketing.


Agag, G. (2017). "Understanding Online Gamers' Intention to play games online and Effects on their Loyalty: An integration of Innovation Diffusion Theory, Technology Acceptance Model, and The Theory of Planned Behavior". Journal of Computers in Human Behaviour. (Forthcoming).

Agag, G. (2017).  “E-commerce Ethics and its Impact on Buyer Repurchase Intentions and Loyalty:  an Empirical Study of Small and Medium Egyptian Businesses” Journal of Business Ethics 23 (3). 1-22. DOI: 10.1007/s10551-017-3452-3 (ABDC “A*” Rated Journal – 3 Stars ABS Journal).

Agag, G and El-Masry.A. (2017). “Why do consumers trust online travel websites? Drivers and outcomes of consumer trust towards online travel websites” Journal of Travel Research, 22(1), 1-23. (ABDC “A*” Rated Journal – 4 Stars ABS Journal).

Agag, G. and El-Masry.A. (2016). “Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: an integration of innovation diffusion theory and TAM with trust” Journal of Computers in Human Behaviour. 60, 97-111. (ABDC “A*” Rated Journal – 3 Stars ABS Journal).

Agag, G. and El-Masry.A. (2016). “Understanding the determinants of hotel booking intentions and moderating role of habit” International journal of hospitality management.54, 52–67 (ABDC “A*” Rated Journal – 3 Stars ABS Journal).

Elbeltagi, I. and Agag.G. (2016). “E-retailing Ethics and its impact on customer satisfaction and repurchase intention: A cultural and commitment-trust theory perspective” Journal of Internet Research. 26 (1), 288 - 310. (ABDC “A” Rated Journal – 3 Stars ABS Journal).

Agag, G. and El-Masry.A. (2016). “Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping” Journal of Internet Research. 26 (4), 942-962. (ABS3*)

Agag, G. and El-Masry.A. (2016). “Development and Validation an Instrument to Measure Online Retailing Ethics: Consumers Perspective” Journal of Internet Research. 26 (5), 1158 – 1180. (ABDC “A” Rated Journal – 3 Stars ABS Journal).

Conference Papers

Agag, G.and Elbeltagi.I. (2014). “E-retailing Ethics in Egypt and Its Effect on Customer Repurchase Intention” ICT and Society, IFIP Advances in Information and Communication Technology Volume 431, pp 1-14

Agag, G.and Elbeltagi.I. (2013). “A framework for electronic business ethics: a comparison study between the UK and Egypt”. ETHICOMP 2013 proceedings, Kolding, Denmark, 12-14 June, pp. 14-24.

See all of Gomaa Agag's publications...