Guja Armannsdottir

Guja Armannsdottir

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Guja is a senior lecture in marketing. She teaches on various modules both undergraduate and postgraduate level at Nottingham Business School. She is a module leader for Buyer Behaviour (level 2) and The Customer Experience at a Master’s level. She also teaches on a broad range of undergraduate modules such as Contemporary Issues in Strategic Marketing Management (level 3), Marketing Management (level 2) and Research Project (level 3). Furthermore, Guja is a placement tutor on the industry programme for international students.

Guja is a reviewer for the College Research Ethics Committee.

Career overview

Prior to working at Nottingham Business School Guja worked as an hourly paid lecturer at the University of Hull while studying on her PhD. Her industry experience comes from several years of working in media buying for small and medium sized organisations in Iceland.

Research areas

Research and scholarly interests have focused upon:

  • exploration of Icelandic marketing women entrepreneurs
  • gender and marketing
  • political brand image
  • marketer behaviour/psychology of the marketer
  • value co-creation in SME pop-up retail space

Current projects:

  • evaluating how marketing students perceive both the role and practice of the marketer
  • value co-creation in SME pop-up retail space
  • development of political brands in island communities
  • non-structural barriers to utility cycling


Guja is currently supervising/working with candidates on a wide range of projects.  Supervisory invitations are extended to those wishing to study in any area matching Guja’s research interests

External activity

  • Awarded prize for best ‘working paper’ 20th International Conference on Corporate and Marketing Communications, 2015
  • Awarded prize for ‘best paper in track’ (Critical Marketing), Academy of Marketing Conference, Bournemouth University, 2014.