Jelena Vukicevic

Role

Dr Jelena Vukicevic is Senior Lecturer in International Business. Jelena has worked in higher education since 2011 when she started her doctoral studies, holding several Associate Lecturer posts before permanently joining NBS in 2015. Jelena has contributed to modules at undergraduate and postgraduate level ranging from international business, cross-cultural management to strategy. She has experience in supervising research projects, consultancy projects, international study tours, and internships. At undergraduate level, Jelena is currently co-module leader for Global Business in a Changing World, a core final year international business module. At postgraduate level, Jelena supervises students working on research and consultancy projects as well as those undertaking internships. She provides personalised academic mentoring and supervises masters students on international study tours.

Career overview

Jelena has studied and worked in a number of different contexts. Having completed a BSc in Management in Serbia, she went on to postgraduate study at the University of Edinburgh obtaining an MSc in International Business and Emerging Markets. Jelena gained specialist knowledge in the area of emerging economies at the University of Northampton gaining a doctorate on multinational companies from China. The research investigates investment behaviour of Chinese high technology multinational companies in advanced economies, particularly the UK. Using a qualitative approach it explores investment motives, entry modes and impacts on local partner organisations.

Prior to joining higher education Jelena worked in the private sector. Her experience spans diverse sectors including financial services, publishing, travel and leisure and hospitality. This diversity is also reflected in Jelena's exposure to different geographical and cultural contexts including Serbia, Zimbabwe and the UK.