Dr Jelena Vukicevic is a Senior Lecturer in International Business. Jelena has worked in higher education since 2011 when she started her doctoral studies, holding several Associate Lecturer posts before permanently joining NBS in 2015. Jelena has contributed to modules at undergraduate and postgraduate level ranging from international business, cross-cultural management to strategy. She also has experience in supervising undergraduate and postgraduate research projects and undertaking international work and study placements visits. Jelena is currently mainly involved in the delivery of the BA International Business and BA International Business and Management programmes. As module leader she manages Global Business in a Changing World, a core final year module. Jelena is a seminar tutor on the second year International Business Environment and International Business & Communication modules. She supervises a number of students on international work and study placements. Jelena also supervises final year research projects on a wide range of international business related topics.
Jelena has studied and worked in a number of different contexts. Having completed a BSc in Management in Serbia, she went on to postgraduate study at the University of Edinburgh obtaining an MSc in International Business and Emerging Markets. Jelena gained specialist knowledge in the area of emerging economies at the University of Northampton gaining a doctorate on multinational companies from China. The research investigates investment behaviour of Chinese high technology multinational companies in advanced economies, particularly the UK. Using a qualitative approach it explores investment motives, entry modes and impacts on local partner organisations.
Prior to joining higher education Jelena worked in the private sector. Her experience spans diverse sectors including financial services, publishing, travel and leisure and hospitality. This diversity is also reflected in Jelena's exposure to different geographical and cultural contexts including Serbia, Zimbabwe and the UK.
Multinational enterprises from China and other emerging economies
Foreign Direct Investment
Internationalisation of the firm
Jelena is a member of the European International Business Academy (EIBA) and the Academy of International Business (AIB).