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Matt Dunn

Matt Dunn

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Management


Matt Dunn joined NTU in September 2018. He is a module leader for the Director’s Perspective (EMBA/SLA) and Leading & Managing Strategy (CMDA), and is an occasional module lead on Strategic Change Consultancy (EMBA / SLA). Matt is the Assistant Course Leader on the Exec MBA / SLA and manages several cohorts. Moreover, he has a BA (Hons) in Social Sciences from NTU, and an Exec MBA in Entrepreneurship from the University of Nottingham.

Career overview

Matt teaches at undergraduate and at postgraduate/professional level. He is the Module leader for two MBA modules and one module for third year CMDA students.

Matt is an Assistant Course Leader of the EMBA at Nottingham Trent University. In addition, he is tutor for two modules on the online MBA at Nottingham Trent University. He has mentoring and supervision responsibilities for MBA students.

Matt is the owner/director of a full-service market research agency and has been since 2007. He has over 20 years of market research and strategy consultancy experience.

Matt has substantial qualitative and quantitative research skills, with a focus on applying the optimal methodology to answer research questions. He has extensive experience in research project design, both as a consultant and in academic supervision.

External activity

Matt Dunn is owner / director of a market research and strategy consultancy and also delivers market research workshops for NTU Enterprise.

Press expertise

Matt is a specialist in the investigation of consumer behaviour, stakeholder perceptions, customer satisfaction, brand testing, competitor profiling, communications audits and reviews, new product assessment, and scenario testing. He has led market research and consultancy projects in the public and private sectors since 2000. Projects with numerous UK universities as well as other education providers, the NHS, local government, business networks (such as the Chamber of Commerce) and private companies.

He has an emphasis on supporting education; from primary school augmentations for Nottingham City Council to merger and brand reviews that lead to HEI name changes (such as the ‘University of Bedfordshire’).

Course(s) I teach on