Matt Dunn

Role

Matt Dunn joined NTU in September 2018. He is a Course Leader on the SLA and EMBA and manages several cohorts. He works with the MBA Portfolio leader to ensure success across design, recruitment, delivery, and student experience across all MBA programmes.

Matt is the module leader for Leading Innovation (SLA and EMBA, the full-time MBA, and GEMBA), and Change Management (SLA and EMBA, the full-time MBA, and GEMBA). In addition, he is tutor for two modules on the online MBA at NBS and has supervision responsibilities for MBA students.

He has a BA (Hons) in Social Sciences from NTU, and an Exec MBA in Entrepreneurship from the University of Nottingham. He is a Fellow of the CMI and the HEA.

Matt is a doctoral researcher currently studying for a PhD on the andragogical approach to the teaching of innovation.

Career overview

Matt was the owner/director of a full-service market research agency from 2007-2023, and has since retired the company to focus on an academic career. He has over 20 years of market research and strategy consultancy experience.

Matt has substantial qualitative and quantitative research skills, with a focus on applying the optimal methodology to answer research questions. He has extensive experience in research project design, both as a consultant and in academic supervision.

External activity

Matt has academic and practitioner experience in Innovation, Change Management, Business Strategy, Entrepreneurship, and new business start-ups. He delivers business research sessions and also market research workshops for NTU Enterprise.

He is a specialist in the investigation of consumer behaviour, stakeholder perceptions, customer satisfaction, brand testing, competitor profiling, communications audits and reviews, new product assessment, and scenario testing. He has led market research and consultancy projects in the public and private sectors since 2000. He has worked with numerous UK universities as well as other education providers, the NHS, local government, business networks (such as the Chamber of Commerce) and private companies.

He has an emphasis on supporting education; from primary school augmentations for Nottingham City Council to merger and brand reviews that lead to HEI name changes (such as the ‘University of Bedfordshire’).