Nnadozie Izidor

Nnadozie Izidor

Lecturer/Senior Lecturer - Academic Mentor

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Dr Izidor is a Lecturer and Academic Mentor in Nottingham Business School (NBS). He is a staff member in the NBS Personalisation and Experiential Learning team, a strategic team providing academic mentoring and professional development training for students across the school. Thus, he is also involved in the delivery of the Personalisation modules either as a module leader and/or course committee member.

Since taking up a lectureship role in Nottingham Trent University (NTU), he has undertaken scholarship and enterprise activities such as the NBS Thinkubator, working with students and local businesses to generate and develop new venture ideas; and teaching and seminar activities on a number of modules in NBS involving undergraduate students in Marketing, Business, International Business, Business Management & Marketing, Business Management & Entrepreneurship, Business Management, Accounting & Finance; and master’s students in Marketing, Branding & Advertising, and Digital Marketing.

His international work experience spreads across the UK and Nigeria with research networking affiliations globally. He worked in the public sector in Nigeria in the State Ministry of Youths and Social Development in Edo, and in the UK private sector in the automotive aftermarket industry, as a Marketing Assistant in a UK international company. Prior to going into higher education, he had been a schoolteacher in Nigeria in a state school in Ebonyi and later a support teacher in a UK 6th Form secondary school in Kirkham. He collaborates with academic colleagues in Canada and South Africa in research, and is a book reviewer with Oxford University Press, UK. He brings with him both industry and academic expertise into his current role at NBS.

Career overview

From 2013 to 2016, before joining NBS, he lectured and worked in different roles at University of Central Lancashire, where he taught modules such as; Introduction to Business for IBC (focusing on the Business Environments, CSR & Ethics), Buyer/Consumer Behaviour, Services Marketing, Research Methods and Dissertation Writing (for final year students), International Business Communication (focusing on Logistics and Supply Chain Management), Skills for Advertisers, Integrated Marketing Communication (IMC), and Contemporary Issues in Marketing (master’s level).

Research areas

Dr Izidor is research-active and is interested in how research informs teaching and learning in higher education and its applications to the wider society.

His main research areas are in Stakeholder Engagement and its nuanced applications, institutional theory drawing on the link between culture and institutions, and how companies and organisations develop contextualised strategies for engaging with actors and factors in their proximate environments.

His specific areas of interests include: Stakeholder Engagement, Community Engagement, Consumer Engagement, Relationship Marketing, Client Relations, Stakeholder Theory, the Concept of Community, Institutional Theory, Culture and Institutions, multinational companies in developing countries, and oil and gas.

Parts of his research interests were nurtured through his PhD which investigated strategies of engagement between multinational companies and community stakeholders. In his thesis, he developed and applied a tripartite theoretical framework consisting of Institutional Theory, Stakeholder Theory and Community Engagement Theory to argue the concept of and the importance of ‘valued interests’ in the management of ‘stakeholder expectations’.

Dr Izidor is available for PhD/research Supervision in: 

- International Business in Developing Countries. 
- Company-Community Relations, Organisation-Community Relations. 
- Mining Companies' Operations, including Oil and Gas. 
- Multinational Companies in Nigeria, also Africa and Asia. 
- International Business Strategies and Market Entry. 
- The Concept of Community and Community Engagement. 
- Stakeholder Engagement and Management. 

Using approaches and concepts such as: 

- People Engagement including Stakeholder Engagement (also Student Engagement), the Management of Stakeholder Expectations and other nuances around Stakeholder Theory. 
- Institutional Theory drawing on the link between culture and institutions, and how companies and organisations develop contextualised strategies for engaging with actors and factors in their proximate environments. 
- The Concept of Community (from different perspectives) and the Community Engagement Theory (as applied to different communities, e.g. consumer communities, community of practice and other forms of community).

External activity

Dr Izidor is involved with the following professional organisations.

  • Member, Chartered Management Institute (MCMI), UK
  • Institute of Strategic Management (ISM), Nigeria
  • Trent Institute of Learning and Teaching (TILT), Nottingham, UK
  • Book reviewer for Oxford University Press (OUP), UK

Sponsors and collaborators

Dr Izidor collaborates with Associate Professor Julia Jahansoozi, Royal Roads University, Canada, and Kingsley Eyita, University of Pretoria, South Africa. This collaboration investigates the approaches used by multinational companies to build community relations among diverse cultures in Nigeria and how culture significantly influences relations between multinational companies and community stakeholders in a developing country.

Publications

  • Izidor, N. (in press) “The Challenges in Product Marketing in the UK Automotive Aftermarket Business: A Case of Klarius UK Limited”, based on a postgraduate research completed in the UK.
  • Izidor, N. (2006) “The Entrepreneurial Strategist in the Small to Medium Enterprises”, 2006 Annual Conference, Institute of Strategic Management.

See all of Nnadozie Izidor's publications...