Nnadozie Izidor

Nnadozie Izidor

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Lecturer/Senior Lecturer and Academic Mentor.

Dr. Izidor is involved in teaching and seminar activities on a number of modules in Nottingham Business School (NBS) involving undergraduate students in Marketing, Business, International Business, Business Management & Marketing, Business Management & Entrepreneurship, Business Management, Accounting & Finance; and master’s students in Marketing, Branding & Advertising, and Digital Marketing.

He is also a staff member on the NBS Personalised and Experiential Learning Programme, providing academic mentoring and professional development training for students within Nottingham Business School, and currently involved in the Personal & Professional Development (PPD) modules and the Academic, Professional & Career Development (APCD) modules.

Career overview

Before going into teaching in Higher Education, Dr. Izidor had worked in the UK automotive aftermarket industry, where he rose to the post of Marketing Assistant in a UK international company.

From 2013 to 2016, he lectured and worked in different roles at University of Central Lancashire, where he taught modules such as; Introduction to Business for IBC (focusing on the Business Environments, CSR & Ethics), Buyer/Consumer Behaviour, Services Marketing, Research Methods and Dissertation Writing (for final year students), International Business Communication (focusing on Logistics and Supply Chain Management), Skills for Advertisers, Integrated Marketing Communication (IMC), and Contemporary Issues in Marketing (master’s level).

He joined Nottingham Business School as a Lecturer/Senior Lecturer in the later part of 2016.

Research areas

Dr. Izidor is research-active and is interested in how research informs teaching and learning in higher education and its applications to the wider society.

His main research areas are in Stakeholder Engagement and its nuanced applications, institutional theory drawing on the link between culture and institutions, and how companies and organisations develop contextualised strategies for engaging with actors and factors in their proximate environments.

His specific areas of interests include: Stakeholder Engagement, Community Engagement, Consumer Engagement, Relationship Marketing, Client Relations, Stakeholder Theory, the Concept of Community, Institutional Theory, Culture and Institutions, multinational companies in developing countries, and oil and gas.

Parts of his research interests were nurtured through his PhD which investigated strategies of engagement between multinational companies and community stakeholders. In his thesis, he developed and applied a tripartite theoretical framework consisting of Institutional Theory, Stakeholder Theory and Community Engagement Theory to argue the concept of and the importance of ‘valued interests’ in the management of ‘stakeholder expectations’.

External activity

Dr. Izidor is involved with the following professional bodies and engages in their institutional and networking activities.

  • International Association of Business and Society (IABS)
  • Chartered Institute of Public Relations (CIPR), London
  • Institute of Strategic Management, Nigeria (ISMN)
  • British Academy of Management (BAM), London

Sponsors and collaborators

Dr. Izidor collaborates with Associate Professor Julia Jahansoozi, Royal Roads University, Canada, and Kingsley Eyita, University of Pretoria, South Africa. This collaboration investigates the approaches used by multinational companies to build community relations among diverse cultures in Nigeria and how culture significantly influences relations between multinational companies and community stakeholders in a developing country.

Publications

  • Izidor, N. (in press) “The Challenges in Product Marketing in the UK Automotive Aftermarket Business: A Case of Klarius UK Limited”, based on a postgraduate research completed in the UK.
  • Izidor, N. (2006) “The Entrepreneurial Strategist in the Small to Medium Enterprises”, 2006 Annual Conference, Institute of Strategic Management.