Rachel Welton

Rachel Welton

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Rachel is a Principal Lecturer in Tourism and International Business. She joined Nottingham Business School in 2003 and since then has taught on and been a module leader for a number of international, marketing and tourism modules offered within NBS. She successfully gain Senior Fellow HEA recognition in 2017.

Her expertise lies in the area of sustainable tourism. Rachel is Course Leader for the undergraduate International Business suite of degrees and has embedded several student focused collaborative sustainability projects into the course, such as the Oath Project.

Career overview

Rachel’s early career was within both private and public sector leisure and tourism industry roles. She keeps her knowledge current through consultancy and research projects in the areas of corporate Social Responsibility and Business Ethics allowing her to work with students developing professional skill within organisational settings. Rachel supervises a number of research students in the tourism field. Particular interest is around issues to do with sustainable tourism. Rachel tends to use a more qualitative approach to her research, focusing on case studies, but has previously used quantitative methods.

Research areas

Rachel’s PhD, focused on the adaptation and mitigation of international tourism destinations to climate change, this continues to be a research focus. She has previously undertaken research for the EU exploring the role and spatial effects of cultural heritage and the cross-fertilisation of good academic practice across EU member states. She is currently involved in carbon literacy training research and learning from this to inform her teaching.

Please visit the NTU Doctoral School website for information on doctoral research opportunities at NBS.

External activity

Rachel is a University Verifier for a number of our collaborative partners and an External Examiner.