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Rachel Welton

Rachel Welton

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Rachel is a Principal Lecturer in Tourism and International Business. She joined Nottingham Business School in 2003 and since then has taught on and been a module leader for a number of international, marketing and tourism modules offered within NBS. She successfully gain Senior Fellow HEA recognition in 2017. She is a University Verifier, representative in the NTU Collaborative Partners Committee and conducts external examiner work.

Her expertise lies in the area of sustainable tourism and responsible management education. Rachel is an experienced Course Leader for the undergraduate International Business suite of degrees and works closely with several international collaborative partners. She has embedded several student focused corporate sustainability projects into the design of the courses. Rachel is the Secretarial Chair of the United Nations Principles for Responsible Management Education (PRME) working group on climate change and environment. She has recently, undertaken research with 'Coronation Street' - a popular soap in the UK - about their impactful carbon literacy training and has co-designed a Carbon Literacy Training for Business Schools based on this insight, which is currently rolled out as a PRME Champions Project.

As part of her Principal Lecturer role within the Marketing Department, she line manages a small team of marketing lecturers, providing support and guidance. She continues to supervise doctoral students, along with undergraduate research projects and consultancy projects.

Career overview

Rachel’s early career was within both private and public sector leisure and tourism industry roles. She keeps her knowledge current through consultancy and research projects in the areas of corporate Social Responsibility and Business Ethics allowing her to work with students developing professional skill within organisational settings. Particular interest is around issues to do with sustainable tourism. Rachel tends to use a more qualitative approach to her research, focusing on case studies, but has previously used quantitative methods.

Rachel’s PhD, focused on the adaptation and mitigation of international tourism destinations to climate change, this continues to be a research focus. She has previously undertaken research for the EU exploring the role and spatial effects of cultural heritage and the cross-fertilisation of good academic practice across EU member states. She is currently involved in carbon literacy training research and learning from this to inform her teaching. She is currently involved in several pedagogic research projects in responsible management education, such as, carbon literacy training and coaching and mentoring; the learning from these initiatives inform her teaching.

Research areas

Rachel’s PhD, focused on the adaptation and mitigation of international tourism destinations to climate change, this continues to be a research focus. She has previously undertaken research for the EU exploring the role and spatial effects of cultural heritage and the cross-fertilisation of good academic practice across EU member states. She is currently involved in carbon literacy training research and learning from this to inform her teaching.

Please visit the NTU Doctoral School website for information on doctoral research opportunities at NBS.

External activity

Rachel is a University Verifier for a number of our collaborative partners and an External Examiner.