Sharon-Marie is a Principal Lecturer in the Department of Marketing, the Course Leader for the MSc Marketing suite, the Learning and Teaching Department Representative for Marketing and Fellow of the Chartered Insititute of Marketing.
As Course Leader for MSc Marketing Suite, Sharon-Marie is responsible for the overall design and delivery of the postgraduate Marketing courses, ongoing course management and continuous improvement, and effective coordination of Module Leaders who contribute to the design and delivery of the courses. Her ultimate responsibility is to deliver innovative and cutting-edge Marketing courses that are attuned to the world of business and offer high-quality learning opportunities to maximise the Marketing career prospects of students on the courses.
As the Learning and Teaching Representative for Marketing, Sharon-Marie assists in the development and implementation of the School's learning and teaching strategy. She also contributes to the activities of the Trent Institute for Learning and Teaching. Sharon-Marie provides support to the Head of Department through involvement in recruitment and selection interviewing, staff appraisals, and observation of colleague’s teaching.
Sharon-Marie is leading Marketing Communications modules at both undergrad and postgrad levels. She is an experienced teacher and adopts an active learning approach. implementing blended learning, business simulation modelling, and SCALE-UP. Her teaching is informed by combining contemporary Marketing practice, from her professional Marketing career, with academic research. She mentors postgraduate consultancy teams; acts as a personal tutor to Masters’s students, and supports student entrepreneurial activity. Sharon-Marie received a commendation for Nottingham Trent University from The Chartered Institute of Marketing (CIM) for the excellent standard of students' results of her Mastering Metrics module, leading to the Diploma in Professional Marketing.
Sharon-Marie’s background shows a 20-year progressive career in Marketing; spanning creative marketing communication’s agencies, marketing strategy and brand development, with several Marketing Director roles. She has provided marketing consultancy expertise for several Superbrands including Toni&Guy, Nike, and Pepsi, with a record of launching and building brands and businesses. For 4 years’ she lectured and tutored all levels of the Chartered Institute of Marketing qualifications, on behalf of the Oxford College of Marketing. Sharon-Marie has also authored several Mintel consumer trend reports.
As a Strategic Marketer, Sharon-Marie undertakes marketing consultancy assignments, including branding, IMC, market research and marketing strategy for clients including Aldi, Boots and Toni&Guy.
As Marketing Director, Sharon-Marie launched Lee Stafford into Russia with leading Russian electrical retailer MVideo.
As a Strategic Marketer, Sharon-Marie undertakes marketing consultancy assignments. Following the success of the UK ‘Specially Selected’ strategy for Aldi, Sharon-Marie presented internal Seminars in Australia and USA, educating the Aldi Trading Directors about branding – and proposing strategy recommendations, for these new regions.
She reviewed all the brands under the Mascolo umbrella and proposed short- and long-term global marketing strategies and 3-year brand plans across 13 countries.
As International Head of Marketing for Helen of Troy Ltd., she developed the domestic and international marketing strategy, grew the international brand presence and increased the brand portfolio of Scholl, Veet, Vidal Sassoon, Toni&Guy, Company and Revlon.
As Marketing Director of Imetec, reporting into the Italian Headquarters, she successfully launched this Italian small domestic appliance market leader into the UK, by acquiring the Dreamland brand and licensing the Trevor Sorbie brand.
Sharon-Marie has spent substantial time spent conducting business in Hong Kong and mainland China; developed NPD partnerships with Far East factories; brainstormed ideas, sourced products, negotiated pricing for orders and tooling.
As an Account Manager of CPM Experiential Marketing, she planned and executed the experiential marketing campaign of Sony Handycam into Europe, including Russia.