As a Lecturer/Senior Lecturer in Marketing, Sharon-Marie teaches Marketing at undergraduate and postgraduate level; is Module Leader for DMC on MSc Branding and Advertising; mentors postgraduate consultancy teams; acts as a personal tutor to Masters students and supports student entrepreneurial activity. Also, Sharon-Marie tutors the CIM professional accreditation courses at the Business School.
Sharon-Marie’s background shows a 20 year progressive career in Marketing; spanning creative marketing communication’s agencies, manufacturer and distribution; reaching Marketing Director status; gaining a portfolio of Superbrands including Nike, Pepsi and Disney. For 4 years’ she lectured and tutored all levels of the Chartered Institute of Marketing qualifications, on behalf of the Oxford College of Marketing. She has authored a number of Mintel reports.
As a Strategic Marketer, Sharon-Marie undertakes marketing consultancy assignments, including branding, IMC, market research and marketing strategy for clients including Aldi, Boots and Toni&Guy.