Sharon-Marie is a Principal Lecturer in the Department of Marketing, the MSc Marketing Suite Course Leader, comprising MSc Marketing, MSc Branding and Advertising, MSc Digital Marketing, and the Learning and Teaching Department Representative for Marketing.
As Learning and Teaching Representative, Sharon-Marie assists in the development and implementation of the School's learning and teaching strategy. She also contributes to the activities of the Trent Institute for Learning and Teaching.
Sharon-Marie is the Module Leader for Communications modules at Level 5 and 7. She mentors postgraduate consultancy teams; acts as a personal tutor to Masters’ students and supports student entrepreneurial activity. Sharon-Marie lead the Mastering Metrics module that received a commendation for Nottingham Trent University (Graduate Gateway) by the Awarding Body at The Chartered Institute of Marketing (CIM) for the excellent standard of results achieved for assessments submitted in the April 2019 assessments session for the Diploma in Professional Marketing.
Sharon-Marie is an experienced teacher implementing blended learning, business simulation modelling and SCALE-UP has a strong interest in developing the use of diagramming within undergraduate courses.
Sharon-Marie provides support to the Head of Department through involvement in recruitment and selection interviewing, staff appraisals, and observation of colleague’s teaching.
Sharon-Marie’s background shows a 20-year progressive career in Marketing; spanning creative marketing communication’s agencies, marketing strategy and brand development, with several Marketing Director roles. . She has provided marketing consultancy expertise for several Superbrands including Toni&Guy, Nike, and Pepsi, with a record of launching and building brands and businesses. For 4 years’ she lectured and tutored all levels of the Chartered Institute of Marketing qualifications, on behalf of the Oxford College of Marketing. Sharon-Marie has also authored several Mintel consumer trend reports.
As a Strategic Marketer, Sharon-Marie undertakes marketing consultancy assignments, including branding, IMC, market research and marketing strategy for clients including Aldi, Boots and Toni&Guy.
As Marketing Director, Sharon-Marie launched Lee Stafford into Russia with leading Russian electrical retailer MVideo.
As a Strategic Marketer, Sharon-Marie undertakes marketing consultancy assignments. Following the success of the UK ‘Specially Selected’ strategy for Aldi, Sharon-Marie presented internal Seminars in Australia and USA, educating the Aldi Trading Directors about branding – and proposing strategy recommendations, for these new regions.
She reviewed all the brands under the Mascolo umbrella and proposed short- and long-term global marketing strategies and 3-year brand plans across 13 countries.
As International Head of Marketing for Helen of Troy Ltd., she developed the domestic and international marketing strategy, grew the international brand presence and increased the brand portfolio of Scholl, Veet, Vidal Sassoon, Toni&Guy, Company and Revlon.
As Marketing Director of Imetec, reporting into the Italian Headquarters, she successfully launched this Italian small domestic appliance market leader into the UK, by acquiring the Dreamland brand and licensing the Trevor Sorbie brand.
Sharon-Marie has spent substantial time spent conducting business in Hong Kong and mainland China; developed NPD partnerships with Far East factories; brainstormed ideas, sourced products, negotiated pricing for orders and tooling.
As an Account Manager of CPM Experiential Marketing, she planned and executed the experiential marketing campaign of Sony Handycam into Europe, including Russia.