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Shelley Clark

Head of Personalisation and Experiential Learning

Nottingham Business School


Dr Shelley Clark is a member of the leadership team at Nottingham Business School (NBS). Shelley is responsible for leading the personalisation and experiential learning initiative within NBS. This initiative gives each of the School’s undergraduate, postgraduate and executive education students a personalised learning experience aimed at achieving greater outcomes. The personalisation project is a key focus within the University’s Strategic Plan and a fundamental focus for the business school. Shelley joined NBS in September 2016 to manage the personalisation initiative initially for postgraduate students, and then from 2017, for the whole Business School. Shelley works closely with the academic teams to support the students in developing and enhancing the qualities and transferable skills necessary for their studies, career progression, professional and personal development.

Career overview

Shelley previously worked in academic roles at both Loughborough University School of Business and Economics and Nottingham University Business School in the areas of work based learning and organisational behaviour. Shelley completed her PhD in 2015 in which she adopted a narrative approach to explore the impact of regulatory change on the identity work undertaken by financial advisers. The majority of her working life, however, has been spent outside of academia, in the Construction Industry as a Strategy Adviser and in Financial Services, where she jointly set up and ran a financial services practice. Shelley is a qualified work psychologist, a BPS accredited psychometric testing practitioner and has also worked as a HR consultant for a number of small financial services businesses.

Research areas

Building on the work from her PhD, Shelley’s research areas of interest are:

  • Storytelling in the workplace
  • Professional identity
  • Identity work and identity play
  • Narrative and positioning analysis