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Sofia Daskou


Nottingham Business School

Staff Group(s)
Department of Marketing


As a Senior Lecturer at Nottingham Trent University, Dr Daskou offers seminars and lectures on various Marketing modules related to improving customer experience, marketing fundamentals, strategic marketing management, and marketing research projects.

Career overview

Prior to joining NTU,  Dr Daskou was the Director of Programmes of Plymouth Business School, as well as a lecturer in Marketing. She also worked as a Relationship Development Manager for the University of Plymouth, responsible for the development, establishment and quality control of an academic partnership with a college in Greece. Previously she was the Coordinator of the MBA and Bachelor of Science in Business Administration, programs of Hellenic American College in Athens. Her academic career begun with a lectureship in Marketing at the University of Strathclyde, and over the years she has contributed to academic programs of Emory University (US), the University of Abertay (UK),  Université Marc Bloch (France).

Research areas

Relationship marketing/ CRM, consumer issues, food consumption, services, entrepreneurial thinking and place marketing.

External activity

Dr Daskou is the President of the International Advisory Council for the Marketing Profession (IACMP) since 2010, which is an advisory body to the International Institute of Marketing Professionals. She has acted as External Examiner for two UK universities in partnerships with higher education institutions in Italy and Greece.


Daskou, S. & Konstas, D. (2013) “The discourse of ‘respect for customers’”, International Journal of Economics and Business Research, Vol. 6, No. 4,pp. 400-410

Ryan, A., Kajzer Mitchell, I. Daskou, S. (2012)  “An Interaction and Networks Approach to Developing Sustainable Organizations”. Journal of Organizational Change Management, Vol. 25, No. 4, pp.578 - 594.

Daskou, S., Yannopoulos, P., & Koutoulas, G. (2012) “Mental models of Greek entrepreneurs: Evidence from Two Networks”. International Journal of Economics and Business Research, vol. 4, No. 4, pp. 459-471.

Veloutsou C., Daskou S. & Daskou A. (2004) “Are the Determinants of Bank Loyalty Brand Specific?”, Journal of Financial Services Marketing, December 2004, vol. 9, no. 2, pp. 113-125(13).

Daskou, S. Thom, C., and Boojihawon, D.K.  (2004) "Marketing a City: Glasgow, City of Architecture and Design", The Global Business & Economics Review, Vol. 6, no.1, pp. 22-37.USA.

Daskou, S., & Mangina, E. (2003) “Artificial Intelligence in Marketing: The Use of Intelligence Agents”, Journal of Relationship Marketing. Vol. 2, no. ½, p: 85 – 102.

See all of Sofia Daskou's publications...