Ugbede is a Senior Lecturer in the Department of Management. He is the Module Leader for the postgraduate MSc Global Business & Management dual placement module. He also leads the undergraduate International Business Environment module.
Ugbede teaches international business at masters and the undergraduate level and supervises undergraduate final years’ student’s business research projects. He has embarked on a number of placements visits on behalf of the university to several big businesses which serve as a link between the university and industry. Such businesses include Rolls Royce, Verizon and Liverpool football club. Ugbede is an experienced and seasoned teacher using business models, concepts and theories to teach students.
Ugbede is a member of several research groups including International Business Strategy and Decision research group and China-Africa research group. He participates in a number of international conferences including the Academy of International Business (AIB), European Academy of Management (EURAM), and the British Academy of Management (BAM).
Ugbede began his career as a business development consultant for international firms that seek new market opportunities in foreign markets before he commenced his PhD research. His research focuses on organisational management and firms’ responses to institutional complexity. His research draws attention to the institutional complexities within the emerging market, in particular, Africa. Specifically, the strategies firms adapt to survive and expand within the host country. His doctoral thesis is titled: institutional factors influencing the internationalisation of emerging market telecommunication firms in Nigeria.
Umoru’s research focuses on organisational management and firms’ responses to institutional complexity. It draws attention to the institutional complexities within the emerging market of Africa; specifically, the strategies firms adopt to survive and expand within the host country’s market. Umoru’s interest is on the internationalisation of telecommunication firms, with specific emphasis on the post-entry expansion stage. He adopts institutional theory to explicate the complexities within the Nigerian telecommunication sector.
Umoru is interested in collaborating with fellow colleagues on works including:
Institutional theory development from the perspective of Africa
Firms’ internationalisation into and out of Africa
Emerging market multinationals
Telecommunication firms’ internationalisation
Case study research design
Member of the European Academy of Management
Member of the British Academy of Management
African Research Group
Conference paper reviewer.
European Academy of Management
British Academy of Management