Ugbede Umoru is a Lecturer at Nottingham Business School. He teaches on undergraduate modules including International Business Environment; International Business and Communication and; also Culture, Communication and Learning. He also features as guest lecturer on a number of post graduate modules, including Foundation of International Business and; International Marketing and Communication.
Umoru’s research focuses on organisational management and firms’ responses to institutional complexity. It draws attention to the institutional complexities within the emerging market of Africa; specifically, the strategies firms adopt to survive and expand within the host country’s market. Umoru’s interest is on the internationalisation of telecommunication firms, with specific emphasis on the post-entry expansion stage. He adopts institutional theory to explicate the complexities within the Nigerian telecommunication sector.
Umoru is interested in collaborating with fellow colleagues on works including:
Institutional theory development from the perspective of Africa
Firms’ internationalisation into and out of Africa
Emerging market multinationals
Telecommunication firms’ internationalisation
Case study research design
Member of the European Academy of Management
Member of the British Academy of Management
African Research Group
Conference paper reviewer.
European Academy of Management
British Academy of Management