Vimala is a Senior Lecturer in Marketing within the Nottingham Business School.
She teaches on Principles of Marketing, Marketing Management, Buyer Behaviour, Employment and Enterprise, Contemporary Perspectives in Consumer Engagement for both undergraduate and postgraduate courses. She is also a course tutor for undergraduate programme.
Vimala is an inquisitive researcher committed to the field of consumer behaviour, sustainable consumption and marketing. She supervises both undergraduate and postgraduate students in their projects/dissertations.
Vimala has 16 years of teaching experience in higher education. She received her PhD in Marketing from Monash University, Malaysia and a Masters in Economics from Wakayama University, Japan. She also holds a Bachelor of Economics degree from University Malaya, Malaysia. Vimala joined Nottingham Business School (NBS) in 2022 taking up the role of Senior Lecturer in Marketing. Prior to joining NBS, Vimala served as a marketing lecturer at Monash University Malaysia for several years. Her teaching portfolio includes Consumer Behaviour, Integrated Marketing Communication, Marketing Strategy, Marketing Theory and Practice, International Marketing and Qualitative Research Methodology for both undergraduate and postgraduate level. She also has several years of corporate exposure in the banking industry as an executive.
Vimala’s research interest lies in consumer behaviour and marketing, specifically issues relating to sustainable consumption, food waste management and ecological identity. She has published several articles from her PhD thesis titled “Self, Nature and Responsible Consumption Behaviour”. She is trained in qualitative research with a background in ethnographic studies. Vimala is able to provide supervision for research students across a range of topics associated with sustainable consumption and consumer behaviour.