Will Rossiter

William Rossiter


Nottingham Business School

Staff Group(s)
Division of Economics


Will manages the Economic Strategy Research Bureau at Nottingham Business School. The team offers a range of economic research, evaluation and strategic consultancy services to public, private and third sector clients. They combine proven practitioner experience with academic expertise - drawing on the full range of subject specialisms available across NTU and making this capability accessible to a wide range of clients in the public, private and third sectors.

Will's research interests relate to local and regional economic development, the policy process, economic and institutional path dependence. He teaches on a number of economics modules at undergraduate and postgraduate level. The main focus of his teaching is economic evaluation and regional policy where he provides a practitioner's perspective on the application of economics to policy and practice.

Career overview

Prior to joining NTU in 2011 Will had spent 15 years working in a variety of Economic Development roles within the East Midlands. As Head of Strategy and Research at the East Midlands Development Agency will led EMDA's Strategy, Research and Evaluation Team. Principal responsibilities included provision of corporate strategy and intelligence functions included the development and monitoring of the Regional Economic Strategy and its underpinning evidence base; leading the design and delivery of EMDA's programme of impact evaluation; and provision of expert public policy support and monitoring Parliamentary affairs.

Research areas

Research interests relate to regional and local economic development, economic evaluation, public policy and governance.

Recent research projects have included research on the local economic impacts of extending the Nottingham Tram, the emergence of a bioscience cluster in Nottingham, bio-science business incubators in the UK, local and regional economic path creation.

Sponsors and collaborators

Member of the Midlands Engine Economic Planning Group.

Worked with the Nottingham Post on the ‘Great Nottingham Debate’ 2015.

Participated in the New Economics Foundation’s Good Jobs Taskforce 2013.

Press expertise

Will is an experienced media commentator and has been interviewed by both print and broadcast press.

He can offer comment on the economic aspects of spatial planning / development; employment and skills policy; economic and business policy; economic and labour market issues; economic development and regeneration; and economic wellbeing and sustainability.

Course(s) I teach on

  • entrance to NBS trading room
    Undergraduate | Full-time / Sandwich | 2017


  • Students using pc and mobile devices
    Postgraduate taught | Full-time / Sandwich | 2017