Craig Strong

Craig Strong

Lecturer/Senior Lecturer

School of Science & Technology

Staff Group(s)


Craig Strong is the Module Leader of Internal Business Environment (SPOR005): The module focuses on the internal environment of a business. It will introduce key topics such as managers and leaders, teams and groups, organisational culture, organisational structure and communication; in addition, academic models such as McKinsey's 7 S's will be discussed to analyse the internal business environment. Craig will also be teaching for Principles of Training practical sessions on joint movement, warm up and cool downs, cardio vascular and stretching.

Career overview

Craig spent five years working as Honorarium in Higher Education of Sport at Heart of Worcestershire College; leading several sport programmes across campuses. Prior to this he was Head of Marketing for Sweet Causes Ltd, after building his managerial knowledge and experience in the leisure industry with Fitness First, David Lloyd and Esporta (Now Virgin Active).

Research areas

Craig is currently working on his PhD: Researching how Emotional Intelligence techniques can successfully support teachers in leading physical activity schemes to reduce childhood obesity in primary education.