Wei-Jeng (Jamie)
Chen

Can you tell us about your Masters project?
“My Masters project is about photo booth marketing and its effectiveness in an experiential marketing strategy. I’m developing this idea by using Holbrook and Hirschman’s core paper about experiential marketing.”

What do you enjoy most about your course at NTU?
“I enjoy all of my lectures, especially the guest lectures. Receiving advice and listening to experiences from someone in the industry is really interesting and useful.”

What made you choose to study at NTU?
“I chose NTU because of its reputation for art and design, and my huge interest for fashion and marketing.”

How do you find the course staff?
“All the course staff are really helpful, and it never takes them too long to reply to me when I email them with a question.”

What do you think about the facilities available to you?
“The Boots library is really great. There are plenty of books, journals and online resources to help me with my projects.”

As an international student, what do you like about studying and living in Nottingham?
“The variety of different restaurants and the many events that take place in Nottingham make it an interesting city to live in.”

Have you been on any course trips?
“The field trip to Paris and Antwerp really amazed me in different ways. By touring around Le Palais Royal in Paris, I learned about the French fashion environment and its styles. The fashion tour in Antwerp was especially interesting. By seeing different types of stores, I got to learn more about different fashion styles. I also visited many art galleries and modern museums in both cities, and therefore I will say that this trip was definitely a blessing.”

Why would you recommend your course to someone thinking of studying it?
“I would recommend NTU as it has a good reputation in art and design education, and all the resources provided by the School and the University are so valuable.”

How do you think the course, and having a postgraduate qualification, will help you to progress your career?
“I only have a Bachelors degree in accounting so far, but by finishing my MA in Fashion Marketing, I am sure I can get a job in the fashion industry, using both my business skills and the skills that I’ve learned from this course.”