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Emily Adams


Course studied: MSc Branding and Advertising

We now offer: MSc Marketing and Brand Management

United Kingdom

More about Emily

I graduated in 2016 from the University of Birmingham, having studied Geography (BA), which although very different to my current masters course, set me up with some ideal skills and knowledge for my masters. I applied for the masters course very late in the summer, just a few weeks before the start date after doing a couple of weeks interning at an agency in London, which really showed me the path I wanted to take for my career. A masters seemed like a perfect way to start.

The course

I considered it important for my chosen university to have the relevant accreditations and good work placement opportunities. I felt that Nottingham business School met these needs. Also many other universities offer marketing, however Branding and Advertising is much more specific to what I wanted to learn. I didn’t expect to ever do a Master’s degree, but after struggling to find a job in the creative industry with a geography degree I realised I needed to extend my knowledge in the marketing industry, and a masters was the ideal way to do that.

The course is one of its kind in England, and the opportunity for a 12-month placement as part of it really appealed to me. I like the range of topics it covers and I genuinely feel as though my understanding of the industry and the way it works has transformed so much.

Skill development

My communication and presenting skills have definitely improved since being here along with my writing skills. I have developed good report writing skills which is different to what I have done before. I would definitely recommend this course to others as layout is very manageable and allows the learning to be much more specific. I think this makes the learning process much more manageable in comparison to having multiple modules to concentrate all at once.

Career plans

This degree should help massively with my future career. I am hoping to get a career in a branding agency and so this Branding and Advertising degree should be a huge step towards gaining employment. Hopefully if I manage to land a placement then I will be able to develop my skills even further as a 2-year degree will hopefully enable me to stand out from the crowd. The skills and range of modules in this degree have widened my understanding of the industry, using very current and relevant topics, which hopefully I will be able to discuss in interviews. I have so much more I can talk about than I did before I started this programme and I have become even more passionate about it.

Life in Nottingham and other involvements

The process of moving to Nottingham was very smooth especially considering I had never visited the city before I moved here. I moved into a house with people I had never met but it worked out perfectly, living in close proximity to the city campus. Nottingham is such a great place to be a student. I’m part of the University’s cycling club, which allows me to get out of the city and explore more of the area. I also took part in the Thinkubator challenge which was interesting and nice to put some of the skills I’ve learnt into practice with a real company.

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