Female Founders Club: Seven Steps to Better Web Copy
The simple tweaks that will transform the effectiveness of your website

Hosted by NTU Enterprise, Female Founders Club (FFC) offers skills and knowledge updates, including access to expert advice on starting, funding, and growing as well as practical workshops to help you and your business evolve.
- From: Monday 18 November 2024, 10 am
- To: Monday 18 November 2024, 1 pm
- Registration: 9:30am
- Location: Dryden Enterprise Centre, Dryden Street, Nottingham, NG1 4FQ
- Booking deadline: Sunday 17 November 2024, 12.00 am
- Download this event to your calendar
Event details
Updating your website copy needn’t be a mammoth task – from focusing on your headlines, to tweaking your calls to action, many of the most effective changes can be done in a relatively short space of time - this workshop will not only give participants a basic understanding of some of the most commonly-used conversion copywriting techniques, but guidance on how to implement them within their own business.
Follow the ‘Seven Simple Steps to Better Web Copy’ and gain not only confidence, but your ideal clients when developing your online presence.
About Sarah Matthews
Sarah Matthews is a copywriter and brand voice specialist who helps female founders tell their story in a way that makes their ideal clients sit up and say "Yes! This is exactly the person I need!”.
She works with business owners who are looking to take their written communications (emails, website, blogs) to the next level - using a unique blend of journalism and conversion copywriting techniques to create friendly, non-salesy copy that makes people want to work with you because they like you, not because they feel under pressure to.
With a background in journalism and public sector communications, she is an expert storyteller with the ability to take even the most complicated subject and turn it into compelling copy.
She’s also a mum of two primary-school-aged children so, when not working, can mostly be found refereeing arguments, cooking meals no-one eats and nagging people to get dressed.
Programme
10am-12pm: Seven Steps to Better Web Copy Workshop
12-1pm: Networking Lunch
Location details
Address:
Dryden Street
Nottingham
NG1 4FQ
Parking:
There is no onsite parking at the Dryden Enterprise Centre, and we encourage, wherever possible, that people access the building by walking, cycling, or using public transport.
The DEC is within Nottingham Trent University’s city campus.
We’re adjacent to the Dryden Centre and opposite the Bonington Gallery. Our location is highlighted by the NTU Enterprise pin. Map courtesy of Google.
If you’re using SatNav or Google Maps use the postcode NG1 4FQ to help find us.