Guest Lecture with Kevin Baldwin
From Vision to Impact: AI-Enabled Change with Video Analytics

Join Kevin Baldwin, Alumnus of Nottingham Business School (Executive MBA, 2013 and Business Management, 2005) in this dynamic lecture covering how leaders can navigate change through the use of AI and video analytics.
- From: Tuesday 20 May 2025, 5.30 pm
- To: Tuesday 20 May 2025, 7.30 pm
- Location: BEL416A/B, Postgraduate Centre (Belgrave), Talbot Street, Nottingham, NG1 5GG
- Booking deadline: Monday 19 May 2025, 5.00 pm
- Download this event to your calendar
Event details
Lecture overview
In an era where data is king, how can businesses turn video analytics data into actionable change?
This session explores how deep-learning AI is revolutionising retail insights - from footfall tracking to customer dwell times - and the crucial steps to shift perspectives, and transform data into meaningful business decisions. Using real-world examples, including JD Sports, we’ll uncover how leaders can navigate change, gain stakeholder buy-in, and apply strategic frameworks, technology and Lean methodologies to drive impactful transformation.
About the speaker
Kevin Baldwin is a strategic leader at the intersection of technology and business transformation. With a background in contemporary organisational design, continuous improvement and a passion for AI-driven innovation, Kevin works with industry leaders to harness video analytics for smarter decision-making.
Currently leading initiatives at Wavestore, a security and video management company, he collaborates with major retailers, warehousing and logistics, transportation and leisure businesses to turn data into business intelligence, and intelligence into positive change. A strong advocate for change management, continuous improvement and customer experience, Kevin combines academic rigour with real-world application - connecting models like Force Field Analysis, Kotter’s 8 Steps, ADKAR and Lean methodologies to drive meaningful, data-driven change.
Please note: this event is limited to MBA students and alumni only. Thank you.
Programme
5.30pm – 6pm: arrival with welcome refreshments
6pm – 7pm: Kevin's presentation
7pm – 7:30pm: networking with refreshments.
Location details
Room/Building:
Address:
Nottingham
NG1 5GG