Why narcissism can be a positive thing for athletes and their coaches
The relationship between an athlete and coach can thrive if both have similar levels of narcissistic tendencies, a new study has shown.
By Dave Rogers | Published on 9 June 2025
Categories: Press office; Research; School of Science and Technology;

Sports scientists at Nottingham Trent University wanted to investigate how a coach’s personality shaped their behaviour and experiences when working with athletes.
Importantly, they wanted to understand what happens in the relationship when both coach and athlete see themselves as the ‘star of the show’, and whether these competing egos can result in something positive.
Narcissism, often perceived as a negative personality trait in the general population, can include being self-centred, dominant, entitled, a belief in being exceptional, and with high self-confidence.
Despite this, it has emerged as a highly relevant trait in elite sport, due to its competitive environment which offers individuals the chance to pursue personal glory.
As part of the study, the researchers interviewed coaches whose levels of narcissism either closely mirrored or sharply contrasted with their athletes’ – and whose relationships were either thriving or under strain.
The research revealed that coaches often saw their connection with the athlete as ideal, believed they could ‘read’ their behaviour to drive success and occasionally worried they had created an ego too big to manage.
Coaches also stressed the importance of staying in control and accepted that some tension was not only unavoidable but at times useful.
Surprisingly, the team found that relationships between similarly narcissistic individuals, whether both high or both low, could be highly-effective in a sporting context.
In contrast, when coaches and athletes were mismatched in narcissism, conflict was far more common, the study revealed.
“One of the most striking findings was that even relationships marked by clashing egos or friction could succeed, as long as there was mutual respect and a shared commitment to winning,” said lead author Joseph Stanford, a researcher in Nottingham Trent University’s School of Science and Technology.
He said: “Our work challenges the usual view of narcissism as purely negative and shows that, if managed well, it can actually enhance sporting relationships.
“For coaches, this means recognising how narcissism shows up in themselves and their athletes, using it to fuel performance, offering regular chances for athletes to feel exceptional – by celebrating their hard work or preparation – and being careful not to become overly dominant or emotionally involved.
“Rather than avoiding conflict, successful coaches found ways to work through it while keeping the relationship strong.”
Nottingham Trent University’s Dr Laura Healy, senior author on the study, added: “Little is known about narcissism – or personality more broadly – in the context of the coach-athlete relationship. This work has helped to extend our understanding of how coaches and athletes can have a positive relationship regardless of their levels of narcissism.
“We hope that coaches and athletes can use our work to develop and maintain strong relationships, ultimately benefitting their performance and wellbeing.”
The study, which also involved Bangor University, is published in the journal Sport, Exercise, and Performance Psychology.
Notes for Editors
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Nottingham Trent University (NTU) has been named UK ‘University of the Year’ five times in six years, (Times Higher Education Awards 2017, The Guardian University Awards 2019, The Times and Sunday Times 2018 and 2023, Whatuni Student Choice Awards 2023) and is consistently one of the top performing modern universities in the UK.
It is the 3rd best modern university in the UK (The Times and Sunday Times Good University Guide 2023). Students have voted NTU 1st in the UK for student employability (Uni Compare 2025)
NTU is the 5th largest UK institution by student numbers, with over 40,000 students and more than 4,400 staff located across six campuses. It has an international student population of almost 7,000 and an NTU community representing over 160 countries.
NTU owns two Queen’s Anniversary Prizes for outstanding achievements in research (2015, 2021). The first recognises NTU’s research on the safety and security of global citizens. The second was awarded for research in science, engineering, arts and humanities to investigate and restore cultural objects, buildings and heritage. The Research Excellence Framework (2021) classed 83% of NTU’s research activity as either world-leading or internationally excellent.
NTU was awarded GOLD in the national 2023 Teaching Excellence Framework (TEF) assessment, as it was in 2019.
NTU is a top 10 for sport (British Universities and Colleges Sport league table 2023).
NTU is the most environmentally sustainable university in the UK and second in the world (UI Green Metric University World Rankings, 2023).