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Skills Bootcamps

The Skills Bootcamp in Digital Marketing is part of the Government's Lifetime Skills Guarantee and Plan for Jobs in partnership with employers, providers and local authorities, to help people develop the skills that are in demand in their local area and get a better job. Skills Bootcamps are flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to an interview with a local employer.

About our Skills Bootcamps

Plan for Jobs logo

Funded by the Department for Education via the D2N2 Local Enterprise Partnership, our Skills Bootcamps are designed to help develop the digital skills most in demand by businesses in the local area.

Nottingham Trent University (NTU) is pleased to offer a Skills Bootcamp to support independent learners aged 19+ who are living in Derbyshire, Nottinghamshire, Leicester or Lincolnshire.

Skills Bootcamp in Digital Marketing

Practical Marketing Skills – image of a laptop

The NTU Skills Bootcamp in Digital Marketing has been designed specifically for independent learners that want to acquire or enhance their digital marketing skills to improve their chances of securing full-time employment.

The course will help you understand:

  • the role and functions of marketing within organisations
  • the factors that influence customer behaviour
  • how digital marketing techniques have evolved and changed over time
  • the digital marketing resources currently available
  • how to plan and monitor digital marketing activity

After attending this course you'll be able to do the following for any organisation you work for:

  • identify the best digital marketing channels and tools to use
  • create engaging digital marketing content
  • develop a digital marketing communications plan and campaign schedule
  • apply the right metrics to measure and report on performance

About the course

This is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up you’ll receive a one-year CIM membership and will complete an assignment which will give you 12 credit points towards a full CIM qualification.

The course will be delivered online over a 12-week period and will involve attending seven, 3-hour online sessions and undertaking guided learning activities in your own time.

It’s important that you’re able to attend all of the online sessions as tasks will be set after each one for you to complete. These tasks are aimed at helping you to write your assignment as you go through the course so that you’ll have an almost completed version by the final session.

As part of the assignment, you'll also build the framework and develop the initial content for a digital marketing plan which you can then implement within any organisation that you work for.

Once you’ve enrolled for the course, all the content including factsheets, presentations and videos will be available to you in the NTU NOW Learning Room, along with extra information you will need to help you to complete your assignment. In addition, you will have access to the NTU Library where you will be able to access further reading materials.

Course dates

Courses are available on the following dates. Please note the registration deadline is Friday 3 December 2021.

SessionDateTime
Foundation WorkshopThursday 6 January 202210am - 1pm
Bootcamp 1Starting Tuesday 11 January 2022 (and same time each week for six weeks)10am - 1pm
Bootcamp 2Starting Thursday 13 January 2022 (and same time each week for six weeks)10am - 1pm

Enquire about Skills Bootcamps

If you're interested in enrolling on this course, please contact the support team for more information at digitalbootcamp@ntu.ac.uk.

Registration for the courses closes on Friday 10 December 2021.

Skills Bootcamps – part of the Government's Lifetime Skills Guarantee and Plan for Jobs – are flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to an interview with a local employer.