Skills Bootcamp in Digital Marketing
About the Skills Bootcamp
This is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up you’ll receive a one-year CIM membership and will complete an assignment which will give you 12 credit points towards a full CIM qualification.
The course will be delivered online over a 12-week period and will involve attending seven, 3-hour online sessions and undertaking guided learning activities in your own time.
It’s important that you’re able to attend all of the online sessions as tasks will be set after each one for you to complete. These tasks are aimed at helping you to write your assignment as you go through the course so that you’ll have an almost completed version by the final session.
As part of the assignment, you'll also build the framework and develop the initial content for a digital marketing plan which you can then implement within any organisation that you work for.
Once you’ve enrolled for the course, all the content including factsheets, presentations and videos will be available to you in the NTU NOW Learning Room, along with extra information you will need to help you to complete your assignment. In addition, you will have access to the NTU Library where you will be able to access further reading materials.
The NTU Skills Bootcamp in Digital Marketing has been designed specifically for independent learners that want to acquire or enhance their digital marketing skills to improve their chances of securing full-time employment.
The course will help you understand:
- the role and functions of marketing within organisations
- the factors that influence customer behaviour
- how digital marketing techniques have evolved and changed over time
- the digital marketing resources currently available
- how to plan and monitor digital marketing activity
After attending this course you'll be able to do the following for any organisation you work for:
- identify the best digital marketing channels and tools to use
- create engaging digital marketing content
- develop a digital marketing communications plan and campaign schedule
- apply the right metrics to measure and report on performance
We have two upcoming cohorts coming for the Skills Bootcamp:
|All course sessions are 10 am - 1 pm on Thursday and will be delivered online|
Who is this Skills Bootcamp for?
Funded by the Department for Education via the D2N2 Local Enterprise Partnership, our Skills Bootcamps are designed to help develop the digital skills most in demand by businesses in the local area.
Nottingham Trent University (NTU) is pleased to offer a Skills Bootcamp to support independent learners aged 19+ who are living in Derbyshire, Nottinghamshire, Leicester or Lincolnshire. Applicants should not be participating on any MSc or MBA marketing programmes.
To enquire or sign up for the full support
If you're interested in enrolling on this course, please contact the support team for more information at firstname.lastname@example.org.
NTU's Skills Bootcamps are part of the Government's Lifetime Skills Guarantee, helping everyone gain skills for life. Delivered in partnership with employers, providers and local authorities, they will help people develop the skills that are in demand in their local area and get a better job.