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Marketing Masterclass Series

The NTU Marketing Masterclass series is a programme of practical marketing workshops designed for employees working for a Small or Medium Sized Enterprise (SME) within the D2N2 region. Join us for a transformative journey that will equip you with practical skills and strategies to take your marketing game to the next level.

Who is the Marketing Masterclass series for?

Part-funded by the European Social Fund, our series of Marketing Masterclasses are designed to upskill employees of D2N2 SMEs that are located within the D2N2 region (including Nottinghamshire and Derbyshire).

This project is part-funded by the European Social Fund (ESF).

Please note: This course is delivered through the Branch out in STEM project, which is part-funded by the European Social Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support employees of small and medium businesses that are based in Nottinghamshire or Derbyshire.

Leverage your unique capabilities to develop your STEM career in order to upskill in your current role or prepare for a new role.

About the Marketing Masterclass


Whether you're an established marketing professional or just beginning your marketing journey, our workshops cater to all levels of expertise in marketing.

Why choose our Marketing Masterclass series?

  • Small group setting: We believe in fostering an environment that encourages collaboration and personalised attention. With a maximum of 30 delegates per workshop, you'll have ample opportunities to interact with fellow participants, exchange ideas, and even forge potential collaborations.
  • Interactive format: our sessions strike the right balance between presentations and group activities. Engage in lively discussions, hands-on exercises, and case studies that bring marketing concepts to life.
  • Expert facilitators: Our experienced marketing professionals - Di Tunney and Shamshad Walker - are here to guide you through the intricacies of modern marketing. Benefit from their wealth of knowledge, real-world experiences, and insider tips that you won't find in textbooks.
  • Networking opportunities: In-person sessions provide the perfect platform for meaningful networking. Connect with like-minded individuals within the D2N2 region, expanding your professional circle and potentially finding new businesses along the way.
  • The opportunity to upskill in your current role or in preparation for a new role

Programme dates

Upcoming Marketing Masterclass sessions:

Date, Time & LocationCourseYou will learn how to

*Date in the process of being rescheduled*

NTU City Campus, Nottingham

Business-to-Consumer marketing (B2C) using the Meta Business Suite to create, publish and measure the success of Organic Posts, Reels, Stories, and Paid Ads on Instagram and Facebook.

  • Access the Meta Business Suite and link Facebook and Instagram accounts.
  • Create and publish organic Posts, Reels and Stories on Instagram and/or Facebook.
  • Create paid ads on Facebook and/or Instagram.
  • Schedule content to be published at a later date.
  • Measure progress and success using Meta Insights
  • Manage your inbox, respond to messages and set up automated responses

Wednesday 20 September 2023

10am – 1pm

NTU City Campus, Nottingham

Enhancing your Business-to-Business (B2B) marketing and building a professional network using LinkedIn and Twitter.

  • Set up a professional profile on LinkedIn and enhance your public image.
  • Use LinkedIn to build a professional network and connect with potential customers.
  • Create and publish content on LinkedIn – Posts, Articles and Newsletters.
  • Set up a LinkedIn Company Page
  • Build a professional network on X (formerly Twitter)
  • Post, publish and schedule content on X (formerly Twitter)

Wednesday 18 October 2023

10am – 1pm

NTU City Campus, Nottingham

Attracting and converting new customers

  • Create a customer journey map.
  • Use Search Engine Optimisation (SEO) to help with   discovery at the beginning of the journey.
  • Identify the right digital marketing platforms to use at   the different stages of the journey.
  • Identify the right type of content to use on these   platforms.
  • Introduce effective ‘Calls To Action’ (CTA) to move   customers to the next stage of the journey
  • Measure engagement and conversion rates at each stage of the journey

Thursday 26 October 2023

10am – 1pm

NTU City Campus, Nottingham

The future role of AI (Artificial Intelligence) and Virtual & Augmented Reality in marketing

  • Access AI-generated information – text and images
  • Use AI to help with the creation of marketing content –   and avoid some of the pitfalls!
  • Use AI to personalise marketing   communications
  • Use Virtual & Augmented Reality to create value-added   content that will engage your customers.
  • Use VR & AR to simulate product usage   experiences before buying
  • Plan for the future of digital marketing – and the   technological developments on the horizon

Thursday 16 November 2023

10am – 1pm

NTU City Campus, Nottingham

Retaining customers, building loyalty and increasing customer value
  • Ensure customers   are satisfied at the end of the buying journey
  • Provide good   after-sales communications to aid retention and make customers feel valued
  • Influence customers   to buy more from you using repeat purchase, upselling and cross-selling   techniques
  • Build   customer loyalty with reward schemes
  • Encourage customers   to leave positive reviews
  • Employ schemes and   tactics that will encourage customers to refer you to others.

Thursday 23 November

10am – 1pm

NTU City Campus, Nottingham

Understanding your customer using research, analytics and insights

  • Gather, analyse and report on customer insights/analytics from different digital platforms.
  • Measure customer awareness, attitudes and opinions using online surveys.
  • Monitor and benchmark customer satisfaction using e.g. Net Promoter Score (NPS)
  • Gain insights from user-generated content – customer comments, questions, reviews
  • Build an ideal customer persona on which to focus your marketing activity.
  • Use your customer persona/s to maximise the impact of your marketing efforts

How you're taught

This course is delivered by:

Shamshad Walker

Shamshad has been working as a Marketing Consultant for over 10 years. She works with businesses, charities, local authorities and the NHS helping them to communicate more effectively with their customers and key stakeholders. She creates marketing plans, manages social media, writes blogs and creates email campaigns for her clients. She also supports businesses with training, coaching support and mentoring so they can manage their own marketing.

Di Tunney

Di has over 25 years of experience in marketing and market research, working in both agencies and client organisations, which have spanned a wide range of market sectors such as healthcare, retail, food & drink, travel & leisure and finance. She helps them identify and understand their target audiences and design marketing programmes to positively influence their behaviour. Di is the Communications Vice Chair on the CIM Midlands board.

Participant eligibility

Participant Criteria

Participants must be in paid employment by an SME in D2N2 (as above) and have ‘right to work in the UK’

*The D2N2 area is defined as a combined area of Derby, Derbyshire, Nottingham and Nottinghamshire.

The European categorisation of a micro, small and medium sized enterprise (SME) is a company who:

  • Employs less than 250 people
  • Has an annual turnover of less than (or equal to) 50M Euro
  • Has a balance sheet of less than (or equal to) 43M Euro

In addition to the above, an eligible SME must not be more than 25% owned by a non-SME.  If you think you may be eligible but are not sure, please contact us at:

To enquire or sign up for the full support

If you're interested in enrolling on this course, please contact the support team for more information at