Psychology for designers
- Level(s) of Study: Professional / Short course
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Course Fee:
£495 (£412.50 + VAT)
* - Start Date(s): 2 May 2024
- Duration: Thursday and Friday, 9:30 am – 4:30 pm (two days)
- Study Mode(s): Short course
- Campus: City Campus
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Entry Requirements:
More information
Introduction:
This course is for anyone working in a design, creative or research agency, as well as sole-trading creative entrepreneurs, who’s keen to explore the psychological processes that underpin behaviour in the context of design.
From perception and consumer behaviour to bias and inclusion, the course will help you increase your effectiveness in good design to create solutions that exceed your clients’ expectations.
The consumer landscape is constantly evolving, and the way consumers interact with brands has transformed.
88% of high-ranking executives say that customers and employees are changing faster than they can change their business (Accenture Song 2022).
This emphasises the need for designers to be quick to respond to consumer behaviour in order to survive.
One of the ways of doing this is by understanding the psychology of design.
This course will help you to understand how the brain works, consumer psychology and what really drives your customer.
It will help you become an effective designer who gets things noticed, gets consumers to engage and gets them to react,
What you’ll study
By the end of the course, you will understand how psychology can be applied in the context of design and consumer motivations.
You will have the skills to create designs that sell and win hearts and minds.
Why psychology matters in design
You’ll learn about how your brain works, how you can make the best use of it, and how human needs can be met with good design.
Design and consumer psychology
You will explore human behaviour and decode unconscious decision making, i.e. Why we do what we do? And how we can ethically influence minds and shape behaviour?
You will explore current challenges designers face when attempting to create engaging experiences, and how we can use neuroscience and behavioural science to help people make better decisions.
How you’re taught
The course will be a combination of lectures, discussions and informal learning spaces that allow for exploration, discussion, critique and shared learning.
Slides, templates and workbooks will be available to download after the course for future reference.
Campus and facilities
Entry requirements
Level: Intermediate / Professional
Entry requirement: You should have experience of working in a creative environment, but no formal qualifications in design are required.
Level: Intermediate / Professional
Entry requirement: You should have experience of working in a creative environment, but no formal qualifications in design are required.
Fees and funding
The fee for this course is £495.
Payment is due at the time of booking.
The fee for this course is £495.
Payment is due at the time of booking.
How to apply
You can book your place via the NTU online store:
Browse all of our Art and Design Industry Training and CPD courses
You can book your place via the NTU online store:
Browse all of our Art and Design Industry Training and CPD courses