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Introduction to Marketing and Public Relations

  • Level(s) of Study: Professional / Short course
  • Course Fee:

    Available at no cost to eligible individuals (see criteria below).

  • Start Date(s): 24 February 2023
  • Duration: 24 February - 24 March 2023, Fridays 10 am - 4 pm for five weeks
  • Study Mode(s): Short course
  • Campus:
  • Entry Requirements:
    More information


Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £595.

Public relations, or 'PR', is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image.

On this course you'll consider and manage how you are represented in the media (both online and in printed material), and how you are perceived by your stakeholders and the wider public.

This course is ideal for business owners or managers and for anyone that needs to understand how you and your business are perceived.

It's also for anyone with an interest in marketing who is interested in developing the knowledge and skills which they can apply in any area of their life - whether marketing yourself or developing writing skills.

What you’ll study

On this course you'll understand the theory of PR and how it fits with your marketing plans.

You'll discover how to structure a basic PR campaign and identify PR tactics available for you to implement.

You'll also prepare for responding to unwanted stories, understand how to run a successful press conference and complete media training so that you can be an effective spokesperson for any organisation.

During this course you will:

  • understand how to create powerful copywriting
  • structure and write a story that is newsworthy
  • learn how to creatively sell your story to editors
  • determine what a PR campaign is and the importance of targeting and evaluation
  • structure your own PR campaign and look at what an effective campaign includes
  • look at the practical elements of how to contact a journalist and engage editors
  • consider how to develop your own crisis management plan for unwanted stories.

You'll be introduced to writing techniques and practice exercises to boost your confidence in PR, learning in a supportive and creative environment with classroom discussions and critiques.

What will you gain?

By the end of the course you will have structured and written a story for press, and you'll leave with an understanding of how to sell your story to editors.

You'll have the confidence to be a spokesperson for your organisation and know how to deal with unwanted stories.

How you’re taught

In-person from the Summit Centre in Kirkby-in-Ashfield.

Contact hours

23 February - 24 March 2023; consecutive Fridays.

10 am - 4 pm

Tutor profile: Elly Sample

Elly has worked in marketing for over 30 years, in a range of different industries and roles including banking, consultancy, telecommunications and higher education.

She has won Institute of Public Relations and Institute of Sales Promotion gold awards for PR and Marketing, a Chartered Institute of Marketing award, and a HEIST award for strategic marketing.

She has worked as an examiner for the Chartered Institute of Marketing (CIM) and taught on the CIM programme for 8 years.

Elly is a Coach with a postgraduate certificate in Coaching and Mentoring Practice.

She joined the University of Lincoln as Director of Communcations, Development and Marketing in 2010 and lectures on Crisis Management.

Entry requirements

No previous qualifications or experience is needed to access this course.

You should have an interest in developing your communication skills.

To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield.

Fees and funding

This course is available at no cost to eligible participants.

How to apply

Click to here apply

If you have any questions about this course, you can email or call us at +44 (0)115 848 2813.

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