Social Media and Content Creation for Businesses

Level(s) of Study: Professional / Short course
Course Fee:
Available at no cost to eligible individuals (see criteria below).
*
Start Date(s): Next course starts 22 February 2024
Duration: 22 February - 14 March 2024, Thursdays 10am-4pm, four weeks
Study Mode(s): Short course
Campus:
Entry Requirements:
More information

Introduction:

Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.

The standard fee would normally be £390.

Social media has become an essential tool for marketing, and has made businesses more visible than ever.

Get up-to-speed with the essentials of digital marketing and learn how to get the most out of social media by developing your marketing campaign, build your own digital strategy, and get simple tips on how to make your plan come to life.

You'll learn how to create awareness for your brand, reach new audiences, and increase engagement.

You'll also discover how to create engaging content; from visuals and short videos to writing stand-out captions.

This course is for anyone interested in developing their skills in social media for business; whether you're already working in a business, preparing to enter the workplace, or looking to change careers.

It's ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy.

With a limited number of places on the course, you'll have the one-to-one attention you need to ensure you leave with the skills to continue developing your skills at home or work.

"Very valuable information! I learnt loads; behind the scenes of social media platforms, how and when to use them and what to use for content. I most enjoyed learning about LinkedIn"

"Could have done more of it, really enjoyed it. I wanted to do the course to understand social media better and have taken away a lot! I most enjoyed mapping our own content and planning ahead."

"I took this course to help my business and have taken away a lot, lots of really useful information. I enjoyed the practical elements and talking to other businesses from Ashfield."

"Thank you to our tutor Debbie for all her advice and help. I did the course to help improve my social media skills and keep up to date with new things in the social media world. I have learnt about Instagram, TikTok and have also learnt about how to manage and plan my social media posts more. I really enjoyed learning about the new features and trends that are happening in social media!"

"Really enjoyed it, thank you. I learnt so much! Will be using Trello to help with my work, learnt how to use Capcut for making social media reels and will be exploring Canva now too. I benefitted from seeing real examples from our very experienced tutor"

What you’ll study

This course will provide you with an understanding of how the main social media platforms work; from Facebook to Twitter, and from Instagram to LinkedIn, you'll consider how to create a digital and social media strategy.

You'll learn how to use the most popular social media channels and how to stand out from the crowd to make those all-important sales.

During this course you will:

research your target market and ideal customers, considering how to attract new audiences
create visuals and videos for social media and learn how to format them for ideal viewing
learn to edit photos for social media and apply effects and text
practice how to tell your story and engage customers on social media
look at examples of effective use of social media
understand how advertising on social media can boost sales and enquiries
learn how to monitor your efforts through social media and Google Analytics.

It's delivered through classroom activities, real-life examples and group discussions.

What will you gain?

By the end of the course, you'll be confident in using social media and understand how it all fits together with your digital marketing strategy.

You'll leave with the confidence to nurture your existing customers, find new ones, execute a social media strategy, and measure it's impact.

You'll also receive a certificate of attendance when you complete the course which is a great way to enhance your CV.

Tutor profiles: Debbie Clarke

Debbie is a part-time lecturer in digital marketing on the postgraduate programmes at NTU.

She is the co-founder of the My Way Project, a social enterprise delivering workshops, the Blue Stockings Society (a networking group for women), and has been a business coach and consultant helping businesses to reach their full potential.

Entry requirements

No social media experience is required, although you must be confident in using basic computer and smartphone functions.

To be eligible for a place, you must live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. To check if your home or work postcode is eligible visit the Enterprising Ashfield postcode checker page.

Fees and funding

This course is available at no cost to eligible participants.

How to apply

Click to here apply

If you have any questions about this course, you can email EnterprisingAshfield@ntu.ac.uk or call us at +44 (0)115 848 2813.