Mastering AI for Creative Practices
- Level(s) of Study: Short course
- Course Fee:
£495
- Start Date(s): 17 October 2025, 6 February 2026, 1 May 2026
- Duration: Friday 9:30 am - 4:30 pm
- Study Mode(s): Part-time
- Campus: City Campus
- Entry Requirements: More information
Introduction:
Course dates:
17 October 2025, Friday 9:30 am - 4:30 pm
6 February 2026, Friday 9:30 am - 4:30 pm
1 May 2026, Friday 9:30 am - 4:30 pm
If you’re feeling the pressure of tight deadlines and limited resources, or simply don’t want to be left behind, then this course is for you.
It’s designed for those involved in the creative process who want practical, hands-on techniques to integrate AI into their workflow without losing their creative soul.
The Reality: Creativity, AI, and the Balancing Act
Creativity is at the heart of business success.
But in today’s fast-paced world, it can feel like every second counts.
AI is rapidly reshaping the creative industry, offering efficiency and productivity gains. But it also raises big questions.
Many businesses urgently want to adopt AI. 97% say it’s critical yet only 14% feel ready (Cisco 2024).
At the same time, over-reliance on AI risks diluting quality, authenticity, and creative diversity.
People connect with creativity because of the human behind it, so how do you use AI without losing what makes your work unique?
The answer isn’t about resisting AI or blindly embracing it. It’s about mastering it.
AI is an incredibly powerful tool. But like any tool, its impact depends on how you work with it.
True competitive advantage lies in understanding how to strategically integrate AI into your creative workflow.
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Engage in a dynamic learning environment that fosters collaboration, experimentation, and the exchange of innovative ideas. -
Benefit from a limited class size, ensuring personalised guidance and practical insights tailored to your industry needs. -
Learn from an experienced tutor with deep expertise in creative process and AI applications, and a passion for unlocking their power. The training is grounded in research from behavioural psychology and the latest advancements in AI. -
On successful completion of the course you will receive a digital certificate of attendance.
What you’ll study
Whether you’re a freelancer, founder, or working within a company, this course gives you the strategies, tools, and insights to work smarter, free up time, and enhance your creative impact.
During this course, you will:
- Demystify AI’s role in the creative process - what it can (and can’t) do.
- Identify where AI adds real value - and where human creativity remains essential.
- Learn practical techniques, tools, and templates that deliver results. With a focus on practical, real-world application, you’ll learn to optimise tasks like research, insights, idea generation, analysis, writing and more, using AI tools.
This course is about empowerment - helping you stay ahead, work smarter, and use AI strategically to fuel creativity, not replace it.
- Here’s a breakdown of what you’ll study during the course:
- By the end of this course, you will be able to:
- Foundations of AI in Creativity (AI basics and myth busting, understanding how AI is impacting your business and how it can be leveraged to solve unique challenges your industry is facing)
- Redefining the creative process with Generative AI:
- Master the art of prompting
- Gen AI for research and insights
- Gen AI for idea generation
- Gen AI for analyses
- Gen AI for communication
- Gen AI for writing
- GenAI and ethics.
- understand the transformative power of Generative AI
- make informed decisions about AI implementation in your creative processes and workflow without losing your creative soul
- confidently leverage AI tools to enhance productivity and creativity
- navigate the ethical, strategic, and practical considerations of AI-driven creativity.
How you’re taught
This course will be delivered in person on Nottingham Trent University city campus.
The course will be a combination of lectures, discussions and informal learning spaces that allow for exploration, critique and shared learning.
Slides, templates and workbooks will be available to download after the course for future reference.
Contact hours
You will receive seven contact hours of quality tuition with an experienced tutor.
Careers and employability
This course is ideal for:
- creative professionals looking to future-proof their careers
- team leaders aiming to integrate AI tools into their creative processes
- business owners seeking to harness AI for competitive advantage
- decision-makers exploring AI’s role in creative strategy and innovation.
Upon completion, participants will be equipped to implement AI solutions effectively within their organisations and creative practices.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
Campus and facilities
You will be based in the Nottingham School of Art and Design on the City Campus.
You will receive an email before the course starts with joining instructions on where to go on the day.
Entry requirements
Level: Beginners to professionals
Entry requirement: No prior AI knowledge is required, but participants should have basic digital literacy and an openness to integrating AI into their workflow.
You must be over the age of 18 in order to attend this course.
Fees and funding
The fee for this course is £495.
Payment is due at the time of booking - ask us if you'd prefer an invoice sent to your company.
Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.
You can read the terms and conditions of booking here.
How to apply
You can book your place via the NTU online store:
17 October 2025, Friday 9:30 am - 4:30 pm
6 February 2026, Friday 9:30 am - 4:30 pm
1 May 2026, Friday 9:30 am - 4:30 pm
Browse all our design and digital arts courses.
Any questions?
Contact the short course team:
Email: creativeshortcourses@ntu.ac.uk
Tel: +44 (0)115 848 2813