AI for Customer Insights, Analysis, Engagement and Marketing
- Level(s) of Study: Short course
- Course Fee:
Available at no cost to eligible individuals (see criteria below).
- Start Date(s): Thursday 27 November 2025
- Duration: Thursday 10 April 2025, 6-8.30pm, delivered online via Microsoft Teams.
- Study Mode(s): Part-time
- Entry Requirements: More information
Introduction:
Please note: This course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. Nottingham Trent University (NTU) is pleased to offer free (fully funded) places on this course to support individuals and employees of businesses that are based in the towns of Kirkby-in-Ashfield and Sutton-in-Ashfield.
This course will be delivered online via Microsoft Teams.
Are you ready to transform your customer interactions using the power of AI?
This short course will provide you with a thorough understanding of how AI can enhance your ability to gain insights into customer behaviour, predict trends, and personalise your marketing strategies.
You will explore the fundamentals of AI technology and its applications in customer engagement and marketing, delving into practical examples of how it can be used to drive impactful campaigns.
Designed for individuals, small businesses, and larger organisations, this course empowers you to harness AI tools to elevate customer engagement and improve business outcomes.
Upon completion, you will have a comprehensive understanding of AI's role in customer insights and engagement, along with actionable strategies for your marketing efforts.
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You’ll gain a comprehensive understanding of AI and how it is applicable in the business world. -
With a small class size you will be able to ask any highly specific questions you have and receive 1:1 support from an expert trainer. -
Benefit from learning with an experienced tutor with an established history of delivering AI training and projects. -
Connect with like-minded business owners around the common theme of wanting to make the most effective use of AI to enhance capacity and profitability.
What you’ll study
This course offers a deep dive into the world of Artificial Intelligence (AI), beginning with an overview of AI's evolution and an exploration of common free tools.
You’ll look at techniques for optimising AI usage through prompt engineering and constructing a versatile AI tool suite and address critical ethical considerations and data privacy issues in AI employment.
Throughout the course you will develop your understanding of AI's opportunities and challenges in the business context, including risk mitigation strategies, before delving into the realms of machine learning and premium AI options like GPT-4, highlighting their benefits compared to free versions.
A key focus will be placed on the importance of quality data in AI efficacy, the use of AI for gaining customer insights and enhancing engagement, and the application of AI in innovating products and services.
The course will conclude by looking forward to the future of AI in business, and discussing sustainable integration strategies.
By the end of the course, you will have a solid understanding of AI tools and their applications in customer insights and marketing.
You will be equipped with the knowledge to implement AI strategies that enhance customer engagement and drive business growth.
You’ll also gain insights into ethical considerations surrounding AI, ensuring you apply these technologies responsibly.
Certificate of attendance and digital badge
Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible.
Your digital credential is more than just a certificate – it’s secure, verifiable, and protected against fraud through encryption and blockchain technology.
They also come with detailed metadata, including an overview of the skills you have achieved on the course, evidence of completion, and assessment criteria if appropriate.
Share your achievements seamlessly with friends, customers, and potential employers online, and proudly add your badge or certificate to social media platforms such as LinkedIn, so all the right people can see it.
- Introduction to AI in Customer Engagement
- Tools for Customer Analysis
- Personalisation and Predictive Analytics
- Ethical Considerations and Data Privacy
You will get an overview of AI's role in customer insights, including definitions, key concepts, and its impact on marketing strategies. You will discuss how AI can help understand customer behaviour and preferences.
You will explore various AI tools and techniques for customer analysis. You will learn how to apply these tools to segment your audience and gather insights that inform marketing decisions.
You will examine how AI can personalise marketing efforts through predictive analytics. You'll learn practical techniques for creating tailored marketing campaigns based on customer data.
You will discuss the ethical implications of using AI in marketing and the importance of data privacy. You will explore best practices for ensuring responsible AI use while engaging with customers.
How you’re taught
This course will be taught online via Microsoft Teams. Details on how to join will be sent out once your place on the course has been confirmed.
Contact hours
Thursday 27 November 2025, 6-8.30pm, delivered online via Microsoft Teams.
Careers and employability
This course is designed to prepare you to effectively integrate AI into your marketing operations.
You will leave with a strong understanding of AI tools and their applications, empowering you to enhance your marketing strategies and improve customer engagement.
Upon successful completion of the course, you will receive a certificate of attendance.
Entry requirements
Level: Beginner
Entry requirement: No AI or software experience is required, although you must have basic computer skills and be familiar with Windows operating systems and file management.
You must also be familiar with navigating at least one of the following, Chrome, Safari, Firefox, or Windows Edge.
You must be over the age of 18 in order to attend this course.
Fees and funding
This course is available at no cost to eligible participants.
If you live or work outside the eligible postcode area, you can join our fee-paying short courses delivered on the City Campus.
How to apply
Click to here apply
If you have any questions about this course, you can email EnterprisingAshfield@ntu.ac.uk or call us at +44 (0)115 848 2813.
