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Jacqueline Pearson

Senior Lecturer

Nottingham Business School

Role

Jacqueline is a Senior Lecturer and Assistant Course Leader on the BA (Hons) Business Management and Marketing programme. She brings a strong commitment to active learning, incorporating team-based learning and SCALE-UP approaches in workshop environments. Her teaching style blends academic theory with real-world industry examples to create an engaging and applied learning experience.

In addition to her teaching responsibilities, Jacqueline serves as a personal tutor for undergraduate students, including Level 6 and placement students, and provides academic support to postgraduate learners.

Jacqueline holds a Postgraduate Certificate in Learning and Teaching in Higher Education and is an Advance HE Fellow, reflecting her dedication to pedagogical excellence and student success.

Career overview

With over two decades of experience in the marketing industry, Jacqueline has established herself as a specialist in brand building, strategic marketing, and creative storytelling. Commercially astute and insight-driven, she excels in driving brand awareness, sales growth, and profitability through intelligent use of the marketing mix.

As a brand and marketing consultant, Jacqueline has led numerous brand launches and relaunches, delivering integrated, narrative-led campaigns with strong creative and strategic execution. Her expertise spans integrated marketing communications, product development, account management, and the delivery of high-impact creative campaigns.

Alongside her professional work, Jacqueline volunteers within the sports industry, supporting grassroots and performance-level organisations with brand strategy, community engagement, and campaign development.

External activity

At Nottingham Trent University, Jacqueline has worked as a business consultant for SMEs across the East Midlands, supporting market growth through brand strategy development, customer acquisition initiatives, and integrated marketing planning.

Course(s) I teach on