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Simon Rudkin

Simon Rudkin

Principal Lecturer

Nottingham School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

Simon Rudkin is the Principal Lecturer for the undergraduate Fashion Communication and Promotion and Creative Direction and Curation for Fashion courses in the Department of Fashion Management, Marketing and Communication. As a seasoned creative director with a digital focus, he brings three decades of experience team working, developing and leading in the music, lifestyle and fashion industries to both curriculum development and teaching on both courses.

Career overview

Simon joined NTU as a guest lecturer in 2010, becoming Senior Lecturer in 2018, and Principal Lecturer in 2022. Prior to this, his career was industry-based, working at freelance, creative agency director, and agency founder levels. Specialising in the music industry, he led projects for both major and independent labels, music magazines and media and live event organisations, as well as working directly with many platinum-selling artists. An increasing portfolio of projects at the intersection of music and fashion – including Dr Martens, JD Sports and Vans – broadened this focus now sits at the heart of his teaching and practice.

Research areas

  • Development of cross-discipline collaborations with music and fashion industry clients.
  • Creative direction practice for the music industry and live events
  • Independent, culturally led streetwear brands

External activity

  • Co-founder of a non-profit record label, event series and magazine organisation
  • Active creative consultant
  • Associate Fellow of The Higher Education Academy (FHEA)

Sponsors and collaborators

  • Levi’s
  • Universal Works
  • Pentland Group
  • Hot Chip
  • TSPTR

Press expertise

  • Music in the fashion industry
  • Fashion in the music industry
  • Live events

Course(s) I teach on