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This course is in Clearing.

Offers from 80 tariff points

Creative Direction and Curation for Fashion BA (Hons)

UCAS code: W233

Start year

Work by Tabitha Easterbrook for project Ingrid Bridal
Information for 2026

About this course

Some people fear the blank page. In creative direction, we live for it.

Our business is look and feel — the big picture and little details that tell attention-grabbing stories. From steampunk to K-pop to LGBTQ+, we’re experts in scenes and subcultures. We bring those worlds to life for the hottest names in fashion, gaming, music, TV, and film — managing everything from lighting, location, styling and soundtracks, to the thickness of a catwalk carpet.

AI might rule the ways we find content, but ‘the Big Idea’ behind that content still comes from you, your personality, and your specialist perspectives. From event spaces to fashion photo shoots, pages to stages, Paris in the 20s to New York in the 80s, you’ll learn how to put creative meat on the bones of an idea.

Fashion is big on strategy, but sometimes short on curation and artistry. By combining all three, our course plugs that gap. Weave whole worlds around your biggest cultural passions by researching, gathering, ideating, and finding your own signature style of art direction. It’s time to call yourself more than just ‘a creative’ — it’s time to step into creative direction.

  • No one does ‘curation’ like us

    Learn how to blend trends and research to tell better, richer stories.

  • Gain hands-on industry experience

    You’ll have the opportunity to complete a work experience placement of up to a year in length. Dependent on the duration of your placement, you could gain an additional Diploma or Certificate in Professional Practice.

  • Personalise your studies

    Select from eight optional modules to tailor your studies to your interests. You’ll also take part in CoLab, a unique chance to work across disciplines on creative projects with a focus on sustainability, innovation or social change.

  • Study abroad and explore new ideas

    Take part in study visits to key UK and European fashion cities, gaining first-hand insight into global trends, exhibitions and creative culture. You can also apply to study abroad with one of NTU’s prestigious international partners.

We’re a top 10 UK university for Art & Design (QS World University Rankings 2023). NTU was rated ‘Gold’ in the 2023 Teaching Excellence Framework, meaning you’re in great hands — from the support you receive in and outside the classroom, to the quality and relevance of what you’re being taught.

As well as sharpening your creative skills, you’ll be answering some big questions throughout this course. What might ‘fashion’ mean, beyond the traditional definition of clothes and jewellery? In a digital age, how have things changed since the first catwalk livestream, ten years ago? What’s the relationship between environment, culture, and trend? As directors, how can we work in creative harmony with AI — and how do we build desire for goods, services and lifestyles in a way that’s sustainable and ethically responsible?

Top
15
In the UK for Art and Design in Complete University Guide 2026
A model stands wearing a red hat, green shirt, shorts and green and red checked coat, with a backdrop of a derelict building under yellow lighting.

Highlights of this Fashion degree include

  • analysing the art of communication (how we represent brands, and how we capture the imagination of consumers) whilst developing your own signature visual style
  • exploring the creative practice of industry legends and hot new talents — the likes of Virgil Abloh, Ben Ditto, SHOWstudio, Baron and Baron, Youth Mode, and M/M Paris
  • researching ideas from across fashion history, gathering together different creative pieces and generating fresh, trend-worthy new concepts, through our sector-leading curatorial approach
  • learning to use AI as a tool for developing and enhancing your work, while maintaining creative authority over your ideas; mastering software such as Photoshop, Premiere Pro, and Firefly.

NTU is ranked in the UK’s top 15 universities for Fashion and Textiles (Guardian University Guide 2026)

Module information

Here’s a breakdown of what you’ll be studying throughout the course:

Core Modules

You will study one 20-credit Optional Module. There are a range of optional 20-credit modules - these options add personalisation to your course and cover content related to your course subject area.  The Optional modules may change year on year and we purposely update these regularly to allow for industry input and innovations in the subject.

Core Modules

Optional Modules

Placement year routes

Core Modules

We regularly review our course content based on student and employer feedback to ensure they remain current and relevant. This may result in changes to module content or availability in future years. Optional modules will only run where there is sufficient demand. This will be determined on a case-by-case basis to protect the academic and student experience.

Student Work

Creative Direction and Curation for Fashion at NTU

 

How you're taught

Our students don’t just choose this course — they choose the people delivering it. As well as exciting guest speakers from brands like FOTU Ldn and Perl Cosmetics, you’ll be taught by experts from the worlds of filmmaking, art direction, production, illustration, and more. We’ve got decades of industry experience between us, and a client list that ranges from Ocado and Alexander McQueen to Victoria Beckham and Lady Gaga.

You’ll be joining a genuine creative community — a melting pot of styles, tastes and perspectives, where collaboration is key. In creative direction, you’re never working alone; it’s about harnessing different people’s specialisms, crossing boundaries between disciplines, and creating without borders. From joint lectures to shared projects, we work fluidly, flexibly, and together.

On this course, you’ll learn through a mix of:

  • lectures, where you’ll explore the key processes in creative direction and curation
  • workshops, where you’ll learn and apply new art direction skills; supportive studio sessions, for a more community-focused approach to creating; friendly small-group tutorials; and regular one-to-ones
  • Co Lab, where you’ll learn about the different roles and responsibilities in creative direction, partnering with students from other fields to work on real-world industry briefs and projects
  • field trips to creative hubs across the UK
  • the chance to study abroad with one of our international exchange partners
  • attending industry competitions and exhibitions
  • an optional placement, to build up your network connections — choose from our six-week Professional Practice Certificate, or a longer Professional Practice Diploma in Year Three.

Artificial Intelligence and Innovation in Creative Direction and Curation for Fashion

We view AI as a collaborative medium for creative world-building, guiding students to use it as a tool to enhance conceptual synthesis and expand visual vocabularies. Here, AI supports the curation of complex narratives and the visualisation and realisation of fashion-forward creative visions, framed by the taste, critical eye and ethical authority of the human creative director.

By investigating the intersection of technology and fashion spaces, students explore how AI can reshape archival research and the staging of fashion experiences. Our graduates are creative visionaries who don’t just use AI to generate image, but who understand how to curate intelligence and style, blending machine capabilities with the deep cultural knowledge and emotional intelligence required to define future fashion visual language and culture. Find out more about AI, Creativity and Innovation at the Nottingham School of Art & Design | Nottingham Trent University

How you're assessed

On this course, we do it for real: you’ll be assessed on work that reflects the day-to-day reality of life in creative direction and curation. That means producing a great research portfolio, pitching against the clock, explaining and justifying your creative work, and then producing, negotiating and directing your ideas into life. Rather than old-fashioned exams and writing for writing’s sake, you’ll be measured against genuine industry challenges — ensuring you’re ready for that next big step into professional life.

Visit our iconic ‘We Are Creatives’ showcase to explore students’ work from across our suite of fashion courses.

Contact hours

For each 20-credit module, you’ll spend about 200 hours learning overall. Around 40 of those hours will be taught in lectures or seminars. The rest of the time is for independent study, reading, research, or working on assignments.

Who will teach you?

  • Simon Rudkin

    Simon Rudkin

    Principal Lecturer

    Simon Rudkin is the Principal Lecturer for the undergraduate Fashion Communication and Promotion and Creative Direction and Curation for Fashion courses in the Department of Fashion Management, Marketing and Communication. As a seasoned creative director with a digital focus, he brings three decades of experience team working, developing and leading in the music, lifestyle and fashion industries to both curriculum development and teaching on both courses.

    Visit Simon Rudkin's staff profile
  • Hollie Bellis

    Hollie Bellis

    Senior Lecturer

    My role at NTU has allowed me to be involved in the development of a course; Creative Direction and Curation for Fashion, which is very close to my heart and truly speaks to the industry as it is now but also as it will be in its ever evolving state. Through teaching on this course and others in FMMC I bring my passion for the industry as it is with the myriad of varied opportunities for creatives who are passionate about fashion but don’t quite know where they fit when they join us and help them to find their voice in the space which they love through exploring their own creativity and researching into the exciting space which is fashion.

    Visit Hollie Bellis's staff profile
  • Jay Harris

    Jay Harris

    Course Leader

    As the Course Leader for Creative Direction & Curation for Fashion, I play a pivotal role in shaping the next generation of creative minds in the dynamic field of fashion. Leading this course involves not only imparting theoretical knowledge but also fostering a culture of innovation and critical thinking among students.

    Visit Jay Harris 's staff profile
  • Gabby Walton

    Gabby Walton

    Senior Lecturer

    Gabby is senior lecturer on the Fashion Communication and Promotion course and leads the Fashion Anthropology module. She also teaches across a number of other BA and MA level courses within the FMMC subject area.

    Visit Gabby Walton's staff profile
  • Megan Wall

    Megan Wall

    Senior Lecturer

    Meg teaches across BA Fashion Communication and Promotion and BA Creative Direction and Curation for Fashion. She is module leader on the ‘Ideate and Curate’ module which focuses on facilitating creative confidence with idea generation. Meg’s specialisms lie in the mechanics of storytelling through image and text, and deconstructing visual communication strategies that signify trends, with a particular focus on print and production.

    Visit Megan Wall's staff profile
  •  Rose Davison

    Rose Davison

    Senior Lecturer

    Rose teaches across all years on Fashion Communication and Promotion, plus on the MA and on BA Creative Direction and Curation for Fashion (CDCF). She is module leader on the Trend Forecasting Optional Module and Research and Evaluate on BA CDCF.

    Visit Rose Davison's staff profile
  • Liv Auckland

    Liv Auckland

    Senior Lecturer

    Liv Auckland is a Lecturer on Fashion Communication and Promotion BA (Hons). She currently teaches across years one and two, including the optional Trend Forecasting module. Liv is also Module Leader of CoLab: Research, Exploration and Risk-taking, which empowers students to take creative risks and develop reflective practice. Liv’s areas of focus are visual and written communication for fashion, trend and lifestyle, graphic design, and social mobility and impact through creative campaigns.

    Visit Liv Auckland's staff profile

Entry requirements

This course is in Clearing

Looking for a place in Clearing? We are accepting applications and would love to hear from you!

UK students

Clearing requirements

From 80 UCAS tariff points from up to 4 qualifications.

To discuss our entry requirements and see what we can offer you, call us now on +44 (0)115 848 6000. Alternatively, if you already have your qualifications, apply online via our Clearing Application form.

Additional requirements:

To find out what qualifications have tariff points, please use our tariff calculator.

International students

Clearing requirements

From 80 UCAS tariff points from up to 4 qualifications.

To discuss our entry requirements and see what we can offer you, call us now on +44 (0)115 848 6000. Alternatively, if you already have your qualifications, apply online via our Clearing Application form.

Additional requirements:

English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.

Policies

We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.

Fees and funding

UK students

- see the fees for this course, as well as information about funding and support.

£9,790 per year

If you choose to do a placement year, you'll pay a reduced fee for that year of £1,905.

Find out about the extra support we may be able to provide to help pay for uni, including NTU bursaries and scholarships.

If you choose to do a year abroad, you'll pay a reduced fee for that year:

  • Year abroad - £1,430

You will need to pay tuition fees for each year that you are at university. The tuition fees, including the placement year and study abroad options are subject to government policy and may change in future years of study.

Preparing for the financial side of student life is important, but we don’t want you to feel anxious or confused about it. Visit our fees and funding pages if you have any concerns.

International students

- see the fees for this course, as well as payment advice and scholarships.
  • £18,700 per year
  • If you choose to do a placement year, you'll pay a reduced fee for that year of £1,905

If you choose to do a year abroad, you'll pay a reduced fee for that year:

  • Year abroad - £1,430

You will need to pay tuition fees for each year that you are at university. The tuition fees might increase from the second year of your undergraduate course, in line with inflation and as specified by the UK government.

Scholarships

We offer international scholarships of up to 50% of your tuition fee. You can apply for a scholarship when you have an offer to study at NTU.

Living costs

See our advice on managing your money and the cost of living as an international student in Nottingham.

Paying fees

As an international student, you'll need to make an advance payment as part of your offer conditions. You'll then need to pay your tuition fees in full, or have an agreement to pay in two further instalments, in order to enrol on the course.

Find out how and when to pay your fees, including information about your advance payment, instalment dates and how to make payments securely to the University.

Enquiries

If you have any queries relating to advance payments or arrangements to pay, please contact our friendly and experienced international enquiries team.

Additional costs

Your course fees cover the cost of studies and include loads of great benefits, such as the use of our library, support from our expert Employability team and free use of the IT equipment across our campuses. There are just a few additional things you may need to budget for:

Textbooks and library books

Your modules will point you to key textbooks and recommended reading. Many are available online, and in our libraries, but some students choose to buy their own copies. You’ll receive resource lists showing where to access eBooks, digital resources and physical copies. Our friendly Library team is always on hand to help you find what you need.

Printing and photocopying costs

The University allocates an annual printing and copying allowance of £20 depending on the course you are studying. For more details about costs for additional print and copying required over and above the annual allowance please see the printing and photocopying information on the Library website.

Placements

If you're undertaking a placement year, you'll need to budget for accommodation and any travel costs you may incur whilst on placement. Many of our placement students do earn a salary whilst on placement which can help to cover these living costs.

Material Costs - Creative Direction and Curation for Fashion

It would be beneficial for you to have a physical workbook (A4 or A3) for the start of the course. This will be used across core modules for a combination of visual and written work.

You are recommended to use a portable external SSD (1–2TB+) to manage and edit large media files efficiently.

These items are not essential, as some provision is available on campus, but they are strongly recommended to support your workflow

Field trips

All essential field trip costs will be included in your course fees. There may be the opportunity to take part in optional field trips, which do incur additional costs.

Graduate Festival - Textiles, Knitwear, Fashion

In Final Year, the Nottingham School of Art & Design will provide infrastructure costs for your Graduate Festival Showcase.

If you’re selected to showcase your work at Graduate Fashion Week or New Designers in London, the School will cover the cost of transporting your work, the exhibition stand, and catwalk show.

Year abroad

If you choose to study abroad for a year, you may need to consider additional costs such as visas, vaccinations, accommodation and travel expenses.

Fees and funding advice

For more advice and guidance, phone the Student Money Team on +44 (0)115 848 2494.

Cost of living information and support

Managing your money can help you make the most of life at NTU. Here's how we can support you, and now you can make your funding go further.

Careers and employability

‘Creative Director’ and ‘Art Director’ are job titles — but even at a junior level, you’ll be involved in direction and curation from your first days in the industry. That’s true whether you’re working in-house at a big company, for an agency, or as a freelancer. It’s our job to give you the full professional picture of what creative direction and art direction look like in the real world — and to ensure you’ve developed a great portfolio of hands-on experience, building your professional reputation as a specialist in a particular scene or field.

We’ve focused on ‘curation’ because it’s cropping up increasingly in job titles — whether you’re booking models, developing an avant-garde menu for a Michelin-starred restaurant, or compiling the perfect between-sets playlist at a music festival. This is a future-focused course; we’ll be imagining jobs that don’t even exist yet, and seeing how the newest names and agencies are doing things that little bit differently. You’ll learn to ride trends and stay in step with an industry where tastes, production methods and insights are constantly evolving.

Along the way (and for up to three years after your course finishes), you’ll have the support of our friendly, award-winning Employability experts. Once you’ve graduated, your professional pathways could include:

  • Creative Director
  • Art Director / Fashion Art Director
  • Designer
  • Photographer
  • Stylist
  • Copywriter / Fashion author
  • Videographer
  • Event Producer
  • Employability Promise

    Personalised support, one-on-one coaching and industry-specific advice – it’s all part of our Employability Promise. And it doesn’t end when you leave NTU – you’ll have access to all our careers services for three years after you graduate (conditions apply).

  • Assessed work-like experience

    We’ve embedded at least eight weeks of assessed work-like experience into all of our courses. This gives you the opportunity to apply your learning in real-world scenarios, build your confidence, and develop the experience employers are looking for.

  • NTU Enterprise

    If you’re a budding entrepreneur, NTU Student Enterprise can help you to develop your ideas and innovations and turn them into a reality. We also offer training, mentoring, workshops, financial advice and more to develop your business skills.

Campus and facilities

You’ll be based in the City Campus’ Barnes Wallis building, with everyday access to Adobe Suite-equipped design and editing suites, workshops, and all the professional tools of the trade — from recording software to video cameras and broadcasting equipment. For collaborative projects between courses and departments, you’ll have access to the new jewel in NTU’s crown, our cutting-edge Design & Digital Arts building.

Our City Campus has everything you’ll need to stay happy between lectures. As well as the Boots Library and its beautiful roof garden, there’s our superb Students’ Union building and two-storey, 100-station gym; a whole host of cafés, bars, restaurants and food outlets; performance and rehearsal spaces for musicians; and much, much more!

If that’s not enough, take just a few steps off campus and you’ll find yourself in the heart of Nottingham, one of Britain’s top 10 student cities. It’s big, small, old, and new — not only a place to study, but somewhere to properly call home. You’ll have some of the country’s hottest cultural landmarks right on your doorstep; from the nationally renowned Nottingham Contemporary Gallery, which hosts spotlight exhibitions for creative icons like Hamid Zenati, to Broadway, which was voted by Total Film magazine as one of the world’s top 100 independent cinemas. As an inspiration-hungry creative, there’s no better place to understand the heritage of the past, the possibilities of the present, and the promise of the future — all through the social, cultural and artistic lens of Britain’s original ‘rebel city’.

Applying

UK students

This course has places available through Clearing. Secure your place by calling our Clearing phoneline on +44 (0)115 484 6000 or applying online.

More about Clearing

International students

This course has places available through Clearing. Start your application - call our Clearing phoneline on +44 (0)115 484 6000 or apply online. If you are not applying to any other UK universities, you can apply directly on our applicant portal.

Please read our application guidance before you start your application.

We advise you to prepare and apply as early as you can as Student visa processing time can vary.

We'll send you important emails throughout the application process. Please check your emails regularly, including your junk/spam mail folder.

Personal statement guidance

You’ll submit a personal statement with your UCAS application – here are our tips on what to include and how to structure your personal statement.

Application support

If you have any questions about applying, get in touch through our online form or call us on 44 (0)115 848 4200.

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