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Richard Howarth

Richard Howarth

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Richard Howarth is a marketing academic within the Department of Marketing at Nottingham Business School.  Richard works with, and supports, colleagues in the day to day and wider management of the BA (Hons) Marketing degree course.  At a course level, Richard works with the BA (Hons) Marketing Course Leader and course team to support and enhance student experience and achievement(s).  He also works with this team (and others) to manage, maintain and enhance recognition and relationships with professional bodies such as the Chartered Institute of Marketing (CIM) and Market Research Society (MRS).  When it comes to teaching, Richard is Module Leader for Strategic Marketing at Final Year/ Level 6 and Delivering Customer Value at Year 2/ Level 5.  He is an academic mentor,  regularly supports students on placement  and teaches on a range of marketing modules.  Richard also supervises PhD and Professional Doctorates.

Career overview

Richard was previously Course Leader for the pioneering BA (Hons) Business Management (in‐Company) degree (BABM) for two extended periods between 2003 and 2018.  Prior to this, he worked on the development, validation, management and delivery of other innovative work-related, experiential and practitioner oriented business, sustainability and environmental management courses and modules. Before this, he spent over 10 years living and working with Europe in operational, logistical and strategy oriented roles in a range of International and National Headquarters.

Research areas

Richard undertakes research in the broad areas of marketing and sustainability. His current interests and work relate to: food shopping in later life (with colleagues from Social Sciences); sustainability literacy within the HE/HEI context; and the development of practitioner competence(s).

External activity

Richard maintains close contact with a range of organisations and individuals and is gains regular input and support from this network in support of teaching inputs, practice and subject health and research.  During his time as BABM Course Leader, Richard worked closely with a range of organisational partners in the UK and elsewhere to facilitate the availability and running of study tours; consultancy projects; and student roles in-Company.  Prior to his time in NBS, Richard worked on: the management and delivery of EU and other funded projects; Knowledge Transfer Partnerships; and a range of consultancy projects with organisations large and small.

Sponsors and collaborators

Involved with CIM and MRS as a result of the ongoing recognition of BA(Hons) Marketing with these professional bodies.

Course(s) I teach on

  • Marketing students
    Undergraduate | Full-time / Sandwich | 2024

  • Motivational presentation
    Undergraduate | Full-time / Sandwich | 2024

  • Business student
    Undergraduate | Full-time / Sandwich | 2024