Role
Scott is a Senior Lecturer in Marketing at Nottingham Business School.
Scott teaches, or has taught, on a variety of marketing modules at both undergraduate and postgraduate level, including Fundamentals of Marketing (Level 4), Buyer Behaviour (Level 5), Future Marketing (Level 6), Research Project (Level 6), and Contemporary Perspectives in Customer Engagement (Level 7). Moreover, he has experience supervising MSc Marketing students through their Consultancy Experience Projects with external clients, or their Business Research Projects. He is a confident module leader and currently leads the core Level 4 Principles of Marketing module which has a cohort of approximately 900 students.
Furthermore, Scott is Assistant Course Leader for the BA Marketing degree programme. In this role, Scott has responsibility for managing Level 5 of the programme. A key aspect of this work is supporting sandwich students with their placement search. Moreover, Scott works with professional bodies such as the Chartered Institute of Marketing and the Marketing Research Society to provide opportunities for students to gain professional accreditations. Indeed, Scott works with a range of stakeholders (e.g. module leaders, professional bodies, NBS Employability) to ensure a positive student experience.
Furthermore, Scott is an active member of the School’s Marketing and Consumer Studies (MACS) Research Centre. He writes articles and other outputs on a variety of topics (see below), and reviews for conferences and journals. Scott also has emerging experience supervising doctoral students as primary or secondary supervisor, with one completion so far.
Career overview
Before joining the School in November 2020, Scott completed his PhD at University of Liverpool. His thesis ethnographically investigates live stand-up comedy through the lens of experiential consumption.
Research areas
Scott’s research interests lie in:
- Consumer culture theory
- Experiential consumption
- Critical marketing
- Cultural anthropology
- Arts marketing
- Celebrity
- Branding
- Learning and teaching scholarship, particularly relating to integrating sustainability into higher education
When investigating within these areas, Scott tends to favour research approaches such as interpretivism and subjectivism, methodologies such as ethnography and introspection, and methods such as depth interviews, fieldwork, textual analysis, photo essays and diaries.
Publications
Mills, S., Patterson, A., Quinn, L. and Wohlfeil, M. (2023). Consuming Spontaneity in Extraordinary Experience. In: Thyne, M. and Biggemann, S. (eds.) ANZMAC 2023: Marketing for Good Conference Proceedings, Dunedin, December 4-6 2023. Otago: Australian & New Zealand Marketing Academy, p. 177
Mills, S., Patterson, A. and Quinn, L. (2018). Fabricating Celebrity Brands via Scandalous Narrative: Crafting, Capering and Commodifying the Comedian, Russell Brand. In: D.Brownlie, P. Hewer and F. Kerrigan (eds.) Celebrity, Convergence and Transformation. Abingdon: Routledge, pp. 599-615. DOI: 10.4324/9781315188300
Mills, S., Patterson, A. and Quinn, L. (2015). “Fabricating Celebrity Brands via Scandalous Narrative: Crafting, Capering and Commodifying the Comedian, Russell Brand”, Journal of Marketing Management, 31(5), pp. 599-615. DOI: 10.1080/0267257X.2015.1005116
Course(s) I teach on
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Undergraduate | Full-time / Sandwich
https://www.ntu.ac.uk/course/nottingham-business-school/ug/ba-hons-business-management-and-marketing
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COURSE
Marketing - BA (Hons)
https://www.ntu.ac.uk/course/nottingham-business-school/ug/ba-hons-marketing
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COURSE
Marketing - MSc
https://www.ntu.ac.uk/course/nottingham-business-school/pg/msc-marketing