Role
Scott Mills is a Lecturer in Marketing at Nottingham Business School. He teaches marketing to both undergraduate and postgraduate students, and researches consumer culture.
Scott currently contributes to, or has contributed to, a variety of modules within the School, including Marketing Management (Level 5), Future Marketing (Level 6), Research Project (Level 6), and Contemporary Perspectives in Customer Engagement (Level 7). Moreover, he supervises MSc Marketing students through their Consultancy Experience or Business Research Projects.
Furthermore, as part of his role, Scott is an active member of the School’s Marketing and Consumer Studies (MACS) Research Group. He writes articles, reviews for conferences and journals, and supervises doctoral students.
Career overview
Before joining the School in November 2020, Scott completed his PhD at University of Liverpool. His thesis ethnographically investigates live stand-up comedy through the lens of experiential consumption.
Research areas
Scott’s research interests lie in:
- consumer culture theory, and the related fields of:
- experiential consumption
- critical marketing
- cultural anthropology
- arts marketing
- celebrity
- branding
When investigating within these areas, Scott tends to favour relational research approaches such as interpretivism and subjectivism, methodologies such as ethnography and introspection, and methods such as depth interviews, fieldwork, textual analysis, photo essays and diaries.
